Do you know apparel and footwear is one of the fastest growing industries in the USA? According to a recent study, apparel and footwear industry values $358 billion, which is growing at an annual rate of 3% and it has been predicted that the growth rate might reach 5% by 2025. It is not going to be easy for traditional businesses to get market share, but there is a huge room for all aspiring businesses owners and entrepreneurs to take a bite at the big pie.
To survive the changes and gain profit from the growing industry, business owners need to make a unique strategy for your business. Offering your customers a platform to customize their apparel before buying can be one such strategy. This strategy of providing an option to customize their purchase, in a way, convinces a customer to buy from you.
Here are some reasons to convince you to integrate apparel design software to your eCommerce website to offer product customization services to your customers.
Build Loyal Customer Base
Though with the recent survey, it is clear that the customers are more interested in buying a customized product, yet many online business owners/entrepreneurs are not cashing on the chance. Some of the bigger brands and few online retailers are offering personalization option to their customers. By incorporating customization option in your store, you could easily add an edge to your business and stay ahead of your competition. All the reports roaming over the internet suggest that the customers are more diverted to a retailer or online store that offer product customization and even are ready to pay extra for personalized products.
Understand the Taste of Your Customers
If you know what your customer wants and looking at your store, then you can deliver them better. Allowing the users to create and decide on product feature is the ultimate way to understand the requirements of your customers. You can try out a suit design software from iDesigniBuy which offers numerous features including preview for suit (jacket, pant and vest coat), zoom in/out, fabric library for jacket, vest & pant, each style has multiple option to select, jacket style, jacket lapel, jacket lapel size, jacket pockets, jacket sleeve buttons, jacket vent, pant pleats, vest style, vest buttons, accent-threads, custom size, virtual trial room, fabric filter and many others. Apart from that this software comes with a mobile responsive layout and can be localized in any language.
Improved Sell for Existing Products
It is a well-known fact that selling any product to an existing customer is much easier as compared to a new user. Similar is the case with upselling as well. As a store owner or entrepreneur, you have an easier chance to higher your sales by offering a customization service to customers. A survey suggests that users have paid and ready to pay 20% more than the regular price for personalized products.
High Conversion Rate
When you facilitate your customers to design any products by changing color, style, pattern, and other parameters to meet their requirements, it is obvious that the customer is going to make the purchase. This assists in increasing the conversion rate and minimizing cart abandon percentage.
In case of apparel customization, many customers look forward to ordering in bulk. For instance, many organizations provide their staff with customized t-shirts or other merchandise and they look for a store to serve their requirements or a group of friends who want to support their favorite support team looks for an ecommerce store for the same. This is an opportunity for you to increase your revenue and create brand awareness.
Nowadays, people follow their idols and can pay extra to get their favorite sports idol, movie star, music A-lister, or business gurus' merchandise. With the ever-changing digital age and social media, it has become easy and convenient to access their idols and to show their affection towards their idols, fans don’t mind paying the extra bucks to buy merchandise with their favorite star on them. Furthermore, it can generate an opportunity for partnership to sell official products and avail referrals traffic from their accounts.
In this digital era, the way of operating business is changing very rapidly and instead of struggling to face reality, it is anytime better to invest to upgrade your business by integrating clothing design software to your website. Also look for more potential ideas that can change things upside down.