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Macala Wright's Blog (132)

Europe's Social Media Report 2010

In their Fashion & Social Media Report 2010, the 90:10 Group goes over the latest social media trends that European companies like Jimmy Choo and Burberry have been exploring, as well as discussing some of the problems and missteps that companies have succumbed… Continue

Added by Macala Wright on September 22, 2010 at 5:21pm — No Comments

Apple Launches Section Just For Fashion Apps



To celebrate the various Fashion Weeks and promote fashion-related apps, Apple has just launched a dedicated section to fashion apps for the iPad and iPhone. The section, “Fashion: Apps for the Clothes -Minded” contains 30+ iPhone and iPad apps (found here).



Find all thirty applications… Continue

Added by Macala Wright on September 20, 2010 at 2:52pm — No Comments

The Marketing Value of Fashion's Night Out & How It Could Improve

Instead of taking part in New York or Los Angeles, I stayed home in Orange County (recap here) and ventured to Fashion Island, an outdoor mall located in one of the three most wealthiest cities in Orange County.



I knew LA and NYC would be reflective of what happened the year before (… Continue

Added by Macala Wright on September 13, 2010 at 3:27pm — No Comments

The Best Social Network For Your Fashion Brand

Mobile marketing is out pacing social media as the topic du jour. So how does a fashion brand or retailer figure out what service they should explore?



Mark Fidelman may be able to help. Last week, Fidelman published this amazing infographic that compares the major players in location based social networks. …



Continue

Added by Macala Wright on September 11, 2010 at 3:05pm — No Comments

Who Should Run Twitter For Your Business?



Guest Post By William Martin-Genier



Amongst all the different social tools available, Twitter, more than Facebook, allows companies to watch their customers’ opinions and involve them.



However, the different approaches the brands choose are not all good or bad, as this medium has yet to be fully apprehended.



It is easier for the labels that have a strong personality at… Continue

Added by Macala Wright on August 31, 2010 at 3:33pm — 2 Comments

Talking Social Media at the Magic Tradeshow

This year’s WWD Magic Tradeshow was amazing. FashionablyMarketing.Me’s Macala Wright Lee, Carolyn Coles of Lululemon, Daniela Zeltzer of XCVI Clothing, Daria Shualy of SenseOFashion.com and Crosby Noricks of Red Door Interactive/Charlotte Russe presented a panel on Advance… Continue

Added by Macala Wright on August 25, 2010 at 1:15pm — No Comments

Get Ready for Los Angeles' Fashion's Night Out







This September 10, Los Angeles, Beverly Hills, and West Hollywood are planning to make Fashion Night’s Out a special evening for all lovers of LA style.



Pre-FNO Session for Bloggers



If you’re a blogger and/or a fashion web enthusiast, definitely check out The Mayor’s Office’s Special Briefing for… Continue

Added by Macala Wright on August 23, 2010 at 3:27pm — No Comments

Sugar, Inc.'s Retail Therapy

In mid July, Sugar Inc. expanded its women’s media network with the launch of its first social online game, called PopSugar’s Retail Therapy.



The online game made a strong debut, featuring popular brands such as Banana Republic, Barneys New York, Diane von Furstenberg, Gap, Juicy Couture, Topshop, and Tory Burch. FashionablyMarketing.Me interviewed Brian Sugar on the game’s… Continue

Added by Macala Wright on August 19, 2010 at 4:25pm — No Comments

Kaboodle's All Things Indie



Kaboodle's All Things Indie channel showcases indie fashion design, letting you browse and buy from indie retailers located in places around the world.



Since Kaboodle also lets users shop from large retailers, All Things Indie lets users mix and match ensembles that are cost effective and one of a kind.



Kaboodle’s Vice President of Content and Community,… Continue

Added by Macala Wright on August 17, 2010 at 10:00am — No Comments

Apple's Patents For Travel and Shopping Apps



Apple has filed two patents for travel apps. The first patent is for an app that would help to book and check in for flights, as well as offering flight and airport details.



The second patent… Continue

Added by Macala Wright on August 11, 2010 at 2:45pm — No Comments

Retail Camp Comes to San Francisco and Los Angeles



We’re launching Retail Camp in San Francisco and Los Angeles in September, givng you the chance to meet some innovative leaders in online retail.


San Francisco: Fashion + Technology: Social Commerce & Content Curation For Retailers





Speakers include:



Shari Gunn, CMO, Kaboodle.com,…
Continue

Added by Macala Wright on August 9, 2010 at 12:23pm — No Comments

LA Creativity At Its Best With Musician Sonnet



LA: A city that houses aspiring actors, up and coming musicians, amazing contemporary art and let’s face it, the best damn food trucks in the US! Kogi (Korean BBQ) and Sprinkles (cupcakes that trump Magnolia) started here, baby! Every where I turn, these industries are sliding and colliding into fashion. We blur the lines every day between fashion, food, art, technology and music.…

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Added by Macala Wright on August 6, 2010 at 1:40pm — No Comments

Calvin Klein Looks to QR Codes For Its Billboards



Calvin Klein has pushed the envelope with semi-nude Times Square ads, but their latest billboard campaign is moving fashion brands and retailers a bit closer to the Fashion 3.0 era. Now, Calvin Klein’s latest campaign incorporates the use of QR Codes into its billboard advertising.… Continue

Added by Macala Wright on August 3, 2010 at 5:00pm — 2 Comments

Burberry, Vuitton and Other UK Luxury Brands Band Together and Seek Affluent Travellers

The New West End Company is launching the London Luxury campaign to attract wealthy, overseas shoppers — and push those shoppers away from other stylish metropolises like New York, Paris, Tokyo and Milan.…



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Added by Macala Wright on July 28, 2010 at 2:28pm — No Comments

Swap Your Couture Clothing With Re{fashion}er.com



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Added by Macala Wright on July 21, 2010 at 4:03pm — No Comments

Fashion Camp LA



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Added by Macala Wright on June 10, 2010 at 11:21am — No Comments

Women's Wear Daily Is Finally Social



Every morning, around 4AM PST I stumble to my computer, first dose of crack in cup in hand, and search for the WWD Morning Report in my in box.



Last week, I had a surprise waiting for me – the report changed! It was formatted differently, easier to read, easier to find content and…MORE ENGAGING. I started reading through the titles and stopped when I saw, SOCIAL STUDIES.



“What?” I thought to myself,… Continue

Added by Macala Wright on June 8, 2010 at 1:49pm — 2 Comments

Social Bridal Fashion: Cynthia Rowley + Foursquare

The next Foursquare campaign on deck is a unique one. It involves a designer – Cynthia Rowley, a retailer – Lovely Bride, an upscale bridal boutique in Manhattan and a manufacturer – The Dessy Group.



In what the trio has dubbed a “social fashion… Continue

Added by Macala Wright on June 2, 2010 at 4:06pm — No Comments

Generation Y's Favorite Brands

New Coverage By Courtney Iseman, New York Contributing Writer



Generation X and the Boomer Generation take cues from the youngest generation, Generation Y, when it comes to styles and trends. In a society that prizes youth, Generation Y just couldn’t be more powerful.



L2 assembled a panel of 448 individuals in 45 countries. The average age is 28.5 and the gender breakdown is 55% female and 45% male. 83% of this panel expect… Continue

Added by Macala Wright on May 27, 2010 at 12:01pm — No Comments

What Luxury Needs to Know About Gen Y

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Added by Macala Wright on May 24, 2010 at 4:00pm — No Comments

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