In their Fashion & Social Media Report 2010, the 90:10 Group goes over the latest social media trends that European companies like Jimmy Choo
have been exploring, as well as discussing some of the problems and missteps that companies have succumbed… Continue
Added by Macala Wright on September 22, 2010 at 5:21pm —
To celebrate the various Fashion Weeks and promote fashion-related apps, Apple has just launched a dedicated section to fashion apps for the iPad and iPhone. The section, “Fashion: Apps for the Clothes -Minded” contains 30+ iPhone and iPad apps (found here
Find all thirty applications… Continue
Added by Macala Wright on September 20, 2010 at 2:52pm —
Instead of taking part in New York or Los Angeles, I stayed home in Orange County (recap here
) and ventured to Fashion Island, an outdoor mall located in one of the three most wealthiest cities in Orange County.
I knew LA and NYC would be reflective of what happened the year before (… Continue
Added by Macala Wright on September 13, 2010 at 3:27pm —
Mobile marketing is out pacing social media
as the topic du jour. So how does a fashion brand or retailer figure out what service they should explore?
Mark Fidelman may be able to help. Last week, Fidelman published
this amazing infographic that compares the major players in location based social networks. …
Added by Macala Wright on September 11, 2010 at 3:05pm —
Guest Post By William Martin-Genier
Amongst all the different social tools available, Twitter, more than Facebook, allows companies to watch their customers’ opinions and involve them.
However, the different approaches the brands choose are not all good or bad, as this medium has yet to be fully apprehended.
It is easier for the labels that have a strong personality at… Continue
Added by Macala Wright on August 31, 2010 at 3:33pm —
This year’s WWD Magic Tradeshow was amazing. FashionablyMarketing.Me’s Macala Wright Lee
, Carolyn Coles
of Lululemon, Daniela Zeltzer
of XCVI Clothing, Daria Shualy
of SenseOFashion.com and Crosby Noricks
of Red Door Interactive/Charlotte Russe presented a panel on Advance… Continue
Added by Macala Wright on August 25, 2010 at 1:15pm —
This September 10, Los Angeles, Beverly Hills, and West Hollywood are planning to make Fashion Night’s Out a special evening for all lovers of LA style.
Pre-FNO Session for Bloggers
If you’re a blogger and/or a fashion web enthusiast, definitely check out The Mayor’s Office’s Special Briefing for… Continue
Added by Macala Wright on August 23, 2010 at 3:27pm —
In mid July, Sugar Inc. expanded its women’s media network with the launch of its first social online game, called PopSugar’s Retail Therapy
The online game made a strong debut, featuring popular brands such as Banana Republic, Barneys New York, Diane von Furstenberg, Gap, Juicy Couture, Topshop, and Tory Burch. FashionablyMarketing.Me interviewed Brian Sugar on the game’s… Continue
Added by Macala Wright on August 19, 2010 at 4:25pm —
Kaboodle's All Things Indie
channel showcases indie fashion design, letting you browse and buy from indie retailers located in places around the world.
Since Kaboodle also lets users shop from large retailers, All Things Indie lets users mix and match ensembles that are cost effective and one of a kind.
Kaboodle’s Vice President of Content and Community,… Continue
Added by Macala Wright on August 17, 2010 at 10:00am —
Apple has filed two patents for travel apps. The first patent
is for an app that would help to book and check in for flights, as well as offering flight and airport details.
The second patent… Continue
Added by Macala Wright on August 11, 2010 at 2:45pm —
We’re launching Retail Camp in San Francisco and Los Angeles in September, givng you the chance to meet some innovative leaders in online retail.
San Francisco: Fashion + Technology: Social Commerce & Content Curation For Retailers Continue
Shari Gunn, CMO, Kaboodle.com
Added by Macala Wright on August 9, 2010 at 12:23pm —
LA: A city that houses aspiring actors, up and coming musicians, amazing contemporary art and let’s face it, the best damn food trucks in the US! Kogi (Korean BBQ) and Sprinkles (cupcakes that trump Magnolia) started here, baby! Every where I turn, these industries are sliding and colliding into fashion. We blur the lines every day between fashion, food, art, technology and music.… Continue
Added by Macala Wright on August 6, 2010 at 1:40pm —
Calvin Klein has pushed the envelope with semi-nude Times Square ads
, but their latest billboard campaign is moving fashion brands and retailers a bit closer to the Fashion 3.0 era. Now, Calvin Klein’s latest campaign incorporates the use of QR Codes into its billboard advertising.… Continue
Added by Macala Wright on August 3, 2010 at 5:00pm —
The New West End Company
is launching the London Luxury campaign
to attract wealthy, overseas shoppers — and push those shoppers away from other stylish metropolises like New York, Paris, Tokyo and Milan.…
Added by Macala Wright on July 28, 2010 at 2:28pm —
Added by Macala Wright on July 21, 2010 at 4:03pm —
Added by Macala Wright on June 10, 2010 at 11:21am —
Every morning, around 4AM PST I stumble to my computer, first dose of crack in cup in hand, and search for the WWD Morning Report in my in box.
Last week, I had a surprise waiting for me – the report changed! It was formatted differently, easier to read, easier to find content and…MORE ENGAGING. I started reading through the titles and stopped when I saw, SOCIAL STUDIES.
“What?” I thought to myself,… Continue
Added by Macala Wright on June 8, 2010 at 1:49pm —
The next Foursquare
campaign on deck is a unique one. It involves a designer – Cynthia Rowley, a retailer – Lovely Bride
, an upscale bridal boutique in Manhattan and a manufacturer – The Dessy Group
In what the trio has dubbed a “social fashion… Continue
Added by Macala Wright on June 2, 2010 at 4:06pm —
New Coverage By Courtney Iseman
, New York Contributing Writer
Generation X and the Boomer Generation take cues from the youngest generation, Generation Y, when it comes to styles and trends. In a society that prizes youth, Generation Y just couldn’t be more powerful.
L2 assembled a panel of 448 individuals in 45 countries. The average age is 28.5 and the gender breakdown is 55% female and 45% male. 83% of this panel expect… Continue
Added by Macala Wright on May 27, 2010 at 12:01pm —
Added by Macala Wright on May 24, 2010 at 4:00pm —