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The Psychographics of a Fashion Marketing Campaign

We talked last issue about the “oh my god” effect that happens between like-minded people upon recognition of each other, and as promised, I’m elaborating this week.



Profile of Shattered Girlz

I met the designer of a fantastic t-shirt brand the other day that operates under the label “Shattered Girlz.” She has a gripping personal story that instantly inspires one to root for her success. She suffered betrayal from men into whom she poured her heart and soul, and who in one case… Continue

Added by Andrea on July 13, 2008 at 4:51pm — No Comments

Communicating with a Fashion Niche Market

As some of you already know, my fashion background is as the VP of Operations for a handbag production and marketing company. My responsibilities include the inception and monitoring of marketing programs for independent designers who may have a few seasons under their belts, have some solid and sellable designs, and who actually have funding.



While working with these clients, we have noticed that it doesn’t matter how cushy the funding, every independent designer that we work with… Continue

Added by Andrea on July 13, 2008 at 4:49pm — No Comments

More on the Unique Selling Proposition

Last week we brushed over the topic of the Unique Selling Proposition, or USP. However, because this is so central to the workings of your marketing plan, I would like to talk more about it. The USP is used when you’re talking to the press about your designs, when you’re pitching wholesale buyers, or even in your website content. In reality, each piece from your collection should have its own USP as well. This week’s newsletter also includes a worksheet to help you develop your own… Continue

Added by Andrea on July 13, 2008 at 4:46pm — No Comments

What are the important elements of a successful marketing campaign?

Before you launch any kind of marketing plan, there are some particulars you must get into place first. Many people jump right into the marketing of their designs without first thinking about how to position the designs for maximum impact. Therefore, here are some important things to consider:

Consideration #1: Offer a product that people want

This seems fairly obvious, but if you’re designing size 2 skirts for a plus-sized crowd, you’re not going to sell them. Also, most new moms… Continue

Added by Andrea on July 13, 2008 at 4:44pm — No Comments

Shoe Smitten Boutique Now Open! (read on for discount)

I just wanted to announce the opening of Shoe Smitten Boutique. You can find all sorts of goodies for shoe-lovers, including Absolutely Audrey shoe clips, Shubi shoe bags, charms that are replicas of designer shoes, pedicure products, and more!



SAVE 20%!!!


Use code SHOES20 to receive the discount.



Here are a few of the products I've added:…

Continue

Added by Anna at ShoeSmitten.com on July 13, 2008 at 4:39pm — No Comments

I'm engaged!

We're engaged!

He asked me yesterday at my family reunion party!

http://www.youtube.com/watch?v=VPe7pN07TAk

My blog about it, please feel free to post comments!
http://zaidat.com/blog/?p=164

Added by Zaidat on July 13, 2008 at 12:59pm — 1 Comment

Fashion Designer Dean Alan : Fashion Image 15



This is the final image being presented in this fashion blog series of photos from a designer named Dean Alan. The fashion photographs are by Massimo Conti.



During the past month I have presented 15 fashion photos regarding the Dean Alan collection. I hope that you have found the blog series to be of interest to you.



You can learn more at the… Continue

Added by Apparel1 on July 13, 2008 at 6:00am — No Comments

Sretsis Parallel Universe - Fashion Image 3



Sretsis Parallel Universe is where anything you want to happen does happen. Anything is possible in the enchanted, wild world of Sretsis—a world full of imagination and wonder.



The Sretsis Autumn/Winter 2008 “Parallel Universe” collection evokes a dreamlike landscape with wild animals, expansive skies and mythical beings. Animals figure prominently into the prints, textiles and accessories of the… Continue

Added by Apparel1 on July 12, 2008 at 7:00am — No Comments

Calling All New York Fashion Stars!



Are you New York’s next big fashion star?



If so, Jack + Bill wants to introduce you to the world! Jack + Bill, a NewYork public relations agency, is hosting an open casting call to select,one model, women’s apparel designer, jewelry designer

and fashion stylist.



Winners will receive complimentary PR representation leading up to NewYork FashionWeek, putting you and

your brand in front of top media and spreading the… Continue

Added by Alyson on July 11, 2008 at 2:35pm — No Comments

Continue

Added by David Bosch on July 11, 2008 at 1:32pm — No Comments

Dean Alan Fashion Designer : Fashion Blog Series Image 14



I have decided to presented a fashion blog series of photos from a designer named Dean Alan. The fashion photographs are by Massimo Conti.



This fashion image is the 14th in this fashion blog series regarding the fashion designer Dean Alan.



The Dean Alan collection is produced and designed in the Dean Alan Exports factory in New Delhi India,… Continue

Added by Apparel1 on July 11, 2008 at 6:00am — No Comments

The Lord said ask and ye shall receive...

So here I am asking for help from one of the many members of the fashion industry network...I want so badly to advance my career in the fashion industry and could use a helping hand...so help!
~Regards~
~Lovely~

Added by DaShae on July 10, 2008 at 11:20pm — No Comments

Need your opinion: The GAP Bag Revived-Trendy?



Hi Gorgeous People



It's been a while since my last post and I really missed this place. So full of style and smiles.

Anyways, as you are all prominent fashionistas, I turn to you for an opinion on a potential trend I reviewed:



The classic GAP bag revived: Now in leather



The classic GAP plastic bag has… Continue

Added by Trend Lover on July 10, 2008 at 11:30am — 4 Comments

CONTORTIONISTS, BELLY DANCERS, POWERTOOLS (…OH DID I MENTION A MINI-BRITNEY) ADD TO THE 2008 LONDONEDGE NEW YORK (LENY) EXPERIENCE THIS JULY 21ST AND 22ND

ALTERNATIVE FASHION TRADESHOW SET TO ENTERTAIN



CONTORTIONISTS, BELLY DANCERS, POWERTOOLS (…OH DID I MENTION A MINI-BRITNEY) ADD TO THE 2008 LONDONEDGE NEW YORK (LENY) EXPERIENCE THIS JULY 21ST AND 22ND



Londonedge New York (LENY) is fast approaching and will be held in the Javits Center. On display will be the hottest, alternative fashion trends in clothing, footwear, accessories and giftware. If you were one of the lucky ones to stroll the tradeshow floor last year you… Continue

Added by David Bosch on July 10, 2008 at 11:06am — No Comments

Fashion Designer Dean Alan : Fashion Blog Series Image 13



I have decided to presented a fashion blog series of photos from a designer named Dean Alan. The fashion photographs are by Massimo Conti.



This fashion image is a tribal dress and happens to be the 13th image presented in this fashion designer series.



You can learn more at the… Continue

Added by Apparel1 on July 9, 2008 at 6:30am — No Comments

Latest design of fashion apparels for Brisbane, Australia

Below link is for Jpgs reference of our latest design of fashion apparels.
http://www.flickr.com/photos/saurer/sets/72157606049699467/
We are seeking for some advises on all these designs. Latest design & Best quality are our main principles of doing business, please contact us: fashioninchina#gmail.com, if you are interested in distributing this style.

Added by Sourcing SEM Expert on July 9, 2008 at 4:46am — No Comments

Still time to be the next 'It' Designer!

I just wanted to let you know that the MyItThings 'It' Designer Competition is still underway! The submissions period ends July 15th, so make sure to get your designs in if you would like a chance at $5,000 and your own exclusive New York runway show! Check it out here: http://MyItThings.com/ItDesigner.

Even if you're not a fashion lover, you can still check out the amazing submissions we've received and vote for your favorite designs!

Added by Adrien Chauvat on July 7, 2008 at 5:28pm — No Comments

Fashion Designer Dean Alan : Fashion Blog Series 12



I have decided to presented a fashion blog series of photos from a designer named Dean Alan. The fashion photographs are by Massimo Conti. The image on this page is the 12th in this fashion blog series regarding Dean Alan.



The Dean Alan collection is produced and designed in the Dean Alan Exports factory in New Delhi India, with the assistance of a team… Continue

Added by Apparel1 on July 7, 2008 at 6:30am — No Comments

Job Search and Network the Right Way, interview with Apparel1

Image courtesy of Apparel Search.com



If you have ever looked for a job in fashion anywhere, doing anything then I am sure this logo is very familiar to you. Apparel Search is one of the top sites to find a job in fashion and learn more about the companies that are offering them. Type "Jobs in Fashion" into your search engine and this is surely one of the top results.



I had the great fortune to interview the creator of Apparel… Continue

Added by Mei-Li Thomas on July 7, 2008 at 1:29am — No Comments

Sretsis Autumn - Winter 2008 Collection - Fashion Image 2



Sretsis Parallel Universe is where anything you want to happen does happen. Anything is possible in the enchanted, wild world of Sretsis—a world full of imagination and wonder.



The Sretsis Autumn/Winter 2008 “Parallel Universe” collection evokes a dreamlike landscape with wild animals, expansive skies and mythical beings. Animals figure prominently into the prints, textiles and accessories of the collection. From fur trim to digital… Continue

Added by Apparel1 on July 6, 2008 at 7:00am — No Comments

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