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July 2008 Blog Posts (62)

EMILY THE STRANGE INTRODUCES EMIWEE — A LITTLE STRANGER

BERKELEY, CA – July 8, 2008: Emily the Strange proudly announces the debut of Emiwee, a new pint-size character who’ll grace the clothing of cool tots all over the world. In a market dominated by Disney and Looney Toons characters, Emiwee stands out as the perfect blend of attitude and cuteness.

Inspired by the success of… Continue

Added by David Bosch on July 15, 2008 at 11:02am — No Comments

New CK Model Garrett Neff


Check out the leaked photo from the new Calvin Klein ad...the hottie posing is Garrett Neff...cant' wait to see the campaign...yum!

Added by Fashion Hogger on July 15, 2008 at 11:00am — 1 Comment

VCU is Totally in Fashion

I just wanted to give a special thanks to the guys and gals of Virginia Commonwealth University (VCU). Recently we have had many students from the fashion department join the network. We look forward to hearing more from all of you... (by the way, if you complain about any of your professors, please be careful because they may be reading...)

Although the original intention was to keep this network for the "fashion industry only", we are proud to have the…

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Added by Apparel1 on July 15, 2008 at 6:30am — No Comments

Are Vests in Style?

Image from TJ Maxx 2008.



When asking if vests are in style, it is important to be clear in regard to gender or age. Actually, although it may not be politically correct, I am going to toss ones "weight" into the equation (if you are a fat man and you plan to wear a vest, please wear a shirt under your vest).



In my opinion,… Continue

Added by Apparel1 on July 15, 2008 at 5:30am — No Comments

SHAN KEITH DESIGNS

Added by MeTeVa on July 14, 2008 at 2:21pm — No Comments

Introducting SHAN KEITH

Added by MeTeVa on July 14, 2008 at 2:00pm — No Comments

Inspiring Quotes

These are some of my favorite quotes:

"Speak loudly, speak quickly, and be concise! Nobody has time for long windedness."
-Karl Lagerfeld

"I look for the woman in the dress. If there is no woman, there is no dress"
-CoCo Chanel


"Although there may be tragedy in your life, there's always a possibility to triumph. It doesn't matter who you are, where you come from. The ability to triumph begins with you always"
-Oprah Winfrey

Added by Sheila Ann on July 14, 2008 at 12:42pm — No Comments

Join my fashion marketing forum!

I have just launched a fashion internet marketing forum, and I'd like to invite you to join if you're a designer, a fashion entrepreneur, or a related service provider. The forum is intended to be complementary to my weekly fashion marketing newsletter (sign up at http://emaildiva.net), in order to allow my readers to air out further questions they might have and to learn from one another.



Join my fashion marketing forum today at… Continue

Added by Andrea on July 13, 2008 at 11:01pm — No Comments

Identify Your Fashion Brand’s Unique Selling Point To Increase Product Sales

Most fashion designers plan the online sales of their designs in a bit of a backward manner, meaning that they never properly develop an idea of what truly separates them in the marketplace from their competitors. However, if they did, they could guarantee sales and thereby assure the success of their brand.



Is this a familiar scenario? You’re faced with having to pay a sky-high sample piece rate for a small run, or you’re forced to sign for an extremely high minimum order quantity… Continue

Added by Andrea on July 13, 2008 at 5:01pm — No Comments

How your fashion website can generate more online sales

One of the most common difficulties I run across in my dealings with fashion designers is that a fancy website with clean graphics and a hip layout really does nothing for generating online apparel or accessory sales or attracting site visitors. Therefore, it’s important to really understand how a website attracts traffic. Some of this is a bit technical, but I’ve tried my best to make it as understandable as possible.



Method 1: Search engine traffic. This refers to traffic as a… Continue

Added by Andrea on July 13, 2008 at 4:54pm — No Comments

The Psychographics of a Fashion Marketing Campaign

We talked last issue about the “oh my god” effect that happens between like-minded people upon recognition of each other, and as promised, I’m elaborating this week.



Profile of Shattered Girlz

I met the designer of a fantastic t-shirt brand the other day that operates under the label “Shattered Girlz.” She has a gripping personal story that instantly inspires one to root for her success. She suffered betrayal from men into whom she poured her heart and soul, and who in one case… Continue

Added by Andrea on July 13, 2008 at 4:51pm — No Comments

Communicating with a Fashion Niche Market

As some of you already know, my fashion background is as the VP of Operations for a handbag production and marketing company. My responsibilities include the inception and monitoring of marketing programs for independent designers who may have a few seasons under their belts, have some solid and sellable designs, and who actually have funding.



While working with these clients, we have noticed that it doesn’t matter how cushy the funding, every independent designer that we work with… Continue

Added by Andrea on July 13, 2008 at 4:49pm — No Comments

More on the Unique Selling Proposition

Last week we brushed over the topic of the Unique Selling Proposition, or USP. However, because this is so central to the workings of your marketing plan, I would like to talk more about it. The USP is used when you’re talking to the press about your designs, when you’re pitching wholesale buyers, or even in your website content. In reality, each piece from your collection should have its own USP as well. This week’s newsletter also includes a worksheet to help you develop your own… Continue

Added by Andrea on July 13, 2008 at 4:46pm — No Comments

What are the important elements of a successful marketing campaign?

Before you launch any kind of marketing plan, there are some particulars you must get into place first. Many people jump right into the marketing of their designs without first thinking about how to position the designs for maximum impact. Therefore, here are some important things to consider:

Consideration #1: Offer a product that people want

This seems fairly obvious, but if you’re designing size 2 skirts for a plus-sized crowd, you’re not going to sell them. Also, most new moms… Continue

Added by Andrea on July 13, 2008 at 4:44pm — No Comments

Shoe Smitten Boutique Now Open! (read on for discount)

I just wanted to announce the opening of Shoe Smitten Boutique. You can find all sorts of goodies for shoe-lovers, including Absolutely Audrey shoe clips, Shubi shoe bags, charms that are replicas of designer shoes, pedicure products, and more!



SAVE 20%!!!


Use code SHOES20 to receive the discount.



Here are a few of the products I've added:…

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Added by Anna at ShoeSmitten.com on July 13, 2008 at 4:39pm — No Comments

I'm engaged!

We're engaged!

He asked me yesterday at my family reunion party!

http://www.youtube.com/watch?v=VPe7pN07TAk

My blog about it, please feel free to post comments!
http://zaidat.com/blog/?p=164

Added by Zaidat on July 13, 2008 at 12:59pm — 1 Comment

Fashion Designer Dean Alan : Fashion Image 15



This is the final image being presented in this fashion blog series of photos from a designer named Dean Alan. The fashion photographs are by Massimo Conti.



During the past month I have presented 15 fashion photos regarding the Dean Alan collection. I hope that you have found the blog series to be of interest to you.



You can learn more at the… Continue

Added by Apparel1 on July 13, 2008 at 6:00am — No Comments

Sretsis Parallel Universe - Fashion Image 3



Sretsis Parallel Universe is where anything you want to happen does happen. Anything is possible in the enchanted, wild world of Sretsis—a world full of imagination and wonder.



The Sretsis Autumn/Winter 2008 “Parallel Universe” collection evokes a dreamlike landscape with wild animals, expansive skies and mythical beings. Animals figure prominently into the prints, textiles and accessories of the… Continue

Added by Apparel1 on July 12, 2008 at 7:00am — No Comments

Calling All New York Fashion Stars!



Are you New York’s next big fashion star?



If so, Jack + Bill wants to introduce you to the world! Jack + Bill, a NewYork public relations agency, is hosting an open casting call to select,one model, women’s apparel designer, jewelry designer

and fashion stylist.



Winners will receive complimentary PR representation leading up to NewYork FashionWeek, putting you and

your brand in front of top media and spreading the… Continue

Added by Alyson on July 11, 2008 at 2:35pm — No Comments

Continue

Added by David Bosch on July 11, 2008 at 1:32pm — No Comments

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