We’ve all done it – typed our “niche” into Google and prayed that our website would magically appear. This is usually the moment that we are swiftly knocked from our totem pole and realize that we are just one little ant in one gigantor anthill of fashion websites. Wouldn’t it be nice to be let in on fashion marketing tips that all of the major sellers are privy to?
You’ve got your website up and… Continue
Added by Andrea on July 20, 2008 at 11:32am —
For all you fashionistas who missed our casting call, Gossip Girl's Penn Badgley and Blake Lively came to support Penn’s mother Lynne Badgley and godmother Jan Sneed as they auditioned to win free representation from new fashion PR agency Jack + Bill for their upcoming jewelry line, Badgley/ Sneed Designs (http://www.badgleysneeddesigns.com/index.html).
Photo Credit: Marcos Rivera Photography
Added by Alyson on July 17, 2008 at 4:00pm —
This is my first post. Testing this baby out.
I already got a blog at Fashion Style Blog
, do i need another one?
Added by Sharky on July 16, 2008 at 8:03pm —
Are you the next big thing...but no one knows it? Or you are building a buzz - but it is nothing close to where you deserve?
Then here is the answer!
Denim PR is fresh from the Sex In The City In Philadelphia campaign, which garnered tremendous media attention, and is looking for NEW HOT CLIENTS! If you are the next big thing we are ready to tell the world!
We have created a groundbreaking PR Campaign strategy that is highly effective and very affordable. We aim… Continue
Added by DENIM public relations / DENIM butterfly fashion merchandising on July 15, 2008 at 3:11pm —
BERKELEY, CA – July 8, 2008: Emily the Strange proudly announces the debut of Emiwee, a new pint-size character who’ll grace the clothing of cool tots all over the world. In a market dominated by Disney and Looney Toons characters, Emiwee stands out as the perfect blend of attitude and cuteness.
Inspired by the success of… Continue
Added by David Bosch on July 15, 2008 at 11:02am —
Check out the leaked photo from the new Calvin Klein ad...the hottie posing is Garrett Neff...cant' wait to see the campaign...yum!
Added by Fashion Hogger on July 15, 2008 at 11:00am —
I just wanted to give a special thanks to the guys and gals of Virginia Commonwealth University (VCU). Recently we have had many students from the fashion department join the network. We look forward to hearing more from all of you... (by the way, if you complain about any of your professors, please be careful because they may be reading...)
Although the original intention was to keep this network for the "fashion industry only", we are proud to have the… Continue
Added by Apparel1 on July 15, 2008 at 6:30am —
Image from TJ Maxx
When asking if vests are in style, it is important to be clear in regard to gender or age. Actually, although it may not be politically correct, I am going to toss ones "weight" into the equation (if you are a fat man and you plan to wear a vest, please wear a shirt under your vest).
In my opinion,… Continue
Added by Apparel1 on July 15, 2008 at 5:30am —
These are some of my favorite quotes:
"Speak loudly, speak quickly, and be concise! Nobody has time for long windedness."
"I look for the woman in the dress. If there is no woman, there is no dress"
"Although there may be tragedy in your life, there's always a possibility to triumph. It doesn't matter who you are, where you come from. The ability to triumph begins with you always"
Added by Sheila Ann on July 14, 2008 at 12:42pm —
I have just launched a fashion internet marketing forum, and I'd like to invite you to join if you're a designer, a fashion entrepreneur, or a related service provider. The forum is intended to be complementary to my weekly fashion marketing newsletter (sign up at http://emaildiva.net), in order to allow my readers to air out further questions they might have and to learn from one another.
Join my fashion marketing forum today at… Continue
Added by Andrea on July 13, 2008 at 11:01pm —
Most fashion designers plan the online sales of their designs in a bit of a backward manner, meaning that they never properly develop an idea of what truly separates them in the marketplace from their competitors. However, if they did, they could guarantee sales and thereby assure the success of their brand.
Is this a familiar scenario? You’re faced with having to pay a sky-high sample piece rate for a small run, or you’re forced to sign for an extremely high minimum order quantity… Continue
Added by Andrea on July 13, 2008 at 5:01pm —
One of the most common difficulties I run across in my dealings with fashion designers is that a fancy website with clean graphics and a hip layout really does nothing for generating online apparel or accessory sales or attracting site visitors. Therefore, it’s important to really understand how a website attracts traffic. Some of this is a bit technical, but I’ve tried my best to make it as understandable as possible.
Method 1: Search engine traffic. This refers to traffic as a… Continue
Added by Andrea on July 13, 2008 at 4:54pm —
We talked last issue about the “oh my god” effect that happens between like-minded people upon recognition of each other, and as promised, I’m elaborating this week.
Profile of Shattered Girlz
I met the designer of a fantastic t-shirt brand the other day that operates under the label “Shattered Girlz.” She has a gripping personal story that instantly inspires one to root for her success. She suffered betrayal from men into whom she poured her heart and soul, and who in one case… Continue
Added by Andrea on July 13, 2008 at 4:51pm —
As some of you already know, my fashion background is as the VP of Operations for a handbag production and marketing company. My responsibilities include the inception and monitoring of marketing programs for independent designers who may have a few seasons under their belts, have some solid and sellable designs, and who actually have funding.
While working with these clients, we have noticed that it doesn’t matter how cushy the funding, every independent designer that we work with… Continue
Added by Andrea on July 13, 2008 at 4:49pm —
Last week we brushed over the topic of the Unique Selling Proposition, or USP. However, because this is so central to the workings of your marketing plan, I would like to talk more about it. The USP is used when you’re talking to the press about your designs, when you’re pitching wholesale buyers, or even in your website content. In reality, each piece from your collection should have its own USP as well. This week’s newsletter also includes a worksheet to help you develop your own… Continue
Added by Andrea on July 13, 2008 at 4:46pm —
Before you launch any kind of marketing plan, there are some particulars you must get into place first. Many people jump right into the marketing of their designs without first thinking about how to position the designs for maximum impact. Therefore, here are some important things to consider:
Consideration #1: Offer a product that people want
This seems fairly obvious, but if you’re designing size 2 skirts for a plus-sized crowd, you’re not going to sell them. Also, most new moms… Continue
Added by Andrea on July 13, 2008 at 4:44pm —
I just wanted to announce the opening of Shoe Smitten Boutique
. You can find all sorts of goodies for shoe-lovers, including Absolutely Audrey shoe clips, Shubi shoe bags, charms that are replicas of designer shoes, pedicure products, and more!
Use code SHOES20
to receive the discount.
Here are a few of the products I've added:… Continue
Added by Anna at ShoeSmitten.com on July 13, 2008 at 4:39pm —
He asked me yesterday at my family reunion party!
My blog about it, please feel free to post comments!
Added by Zaidat on July 13, 2008 at 12:59pm —