Speaking Characters Help During Recession

Business owners used to invest a significant portion of their budget on advertising to drive site traffic as a mean to make more revenue from their website. Faced with a recession, however, many small business owners were forced to scrutinize every nickel and dime of their spending, and resorting to aggressive advertising as the main vehicle to drive growth has become an unwise strategy to apply...

"CHANGE" Hats its a New Era

New Era Cap Company is the leading headwear company in the world. They are known on the streets as the "Originator of the true fitted cap." President Barack Obama, 44th President of the United States of America," has inspired New Era to create President Obama New Era 59FIFTY cap collection. This collection includes a Change, Hope, Dreams, and Obama 44th President fitted cap...

14 Ways to Guarantee More Money From Your Grant Applications

Copywriting and internet marketing techniques work hand in hand to create a quick, intense, straight to the point document to stir the reader to action with as few un-necessary words as possible, and in the shortest amount of time...

The 'Interview' Pitch

There is a lot of talk lately about the press release being ‘dead.’ Reporters I work with from various media outlets often prefer a concise and clever pitch to a lengthy press release - formatted the way we were taught in college or by the many ‘how-to’ press releases resources...

What do you Want from your Business

A few months ago my husband and I hired a dog behaviorist to help us ‘balance’ our two dogs. Every time she visits, we launch into an explanation of what our dogs are doing (mostly charging the door when we come home) and every time she says ‘what do you want them to do?’ Well…we want them to sit and stay in one spot instead of rushing the door...