Raaj Kapur Brar started his career at various advertising agencies as an Account Executive in Vancouver.
Raaj later went on to a role as a consultant for corporate blue chip clients who were interested in developing their internal and external corporate culture. In 1999 Raaj felt the need to create a strong media channel that connected South Asians across Canada and the US, and SouthAsianLife.com was born.
Raaj is considered as one of the most knowledgeable individuals in Canada regarding the buying habits, media habits, product preferences and cultural idiosyncrasies of the one million South Asians that call Canada home. Mr. Brar’s profound knowledge of his community can be directly attributed to the comprehensive online surveys he frequently conducts on the website.
The website was created in his Vancouver basement 10 years ago with the encouragement and support of local South Asian business associations and communities, and has grown to become the most popular and interactive South Asian lifestyle web site in Canada. SouthAsianLife.com attracts over 19,000 unique visitors daily according to comScore.
Raaj has developed all the back end Content Management System (CMS) custom work for his online magazines, including, all the front design and layout custom work. In summer 2009 Raaj tested the social network site Facebook to see if he can connect with the youth audience for some of his mainstream online magazines he was planning on launching. The results in two months were over 90,000+ fans for his fan pages of: Fashion & Style, Billionaire Club, Models & Actors, Frontline Wire, South Asian Fashion, South Asian Life, HD Trailers, and Health & Wellness.
Quote: “Ability to empower people is a gift, trying to do that at a larger scale without certainty of reward is called ‘Faith.” – by Raaj Kapur Brar