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Europe's Social Media Report 2010

In their Fashion & Social Media Report 2010, the 90:10 Group goes over the latest social media trends that European companies like Jimmy Choo and Burberry have been exploring, as well as discussing some of the problems and missteps that companies have succumbed to.…See More
Blog post by Macala Wright Sep 22, 2010
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Apple Launches Section Just For Fashion Apps

To celebrate the various Fashion Weeks and promote fashion-related apps, Apple has just launched a dedicated section to fashion apps for the iPad and iPhone. The section, “Fashion: Apps for the Clothes -Minded” contains 30+ iPhone and iPad apps (found here). Find all thirty applications here.See More
Blog post by Macala Wright Sep 20, 2010
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The Marketing Value of Fashion's Night Out & How It Could Improve

Instead of taking part in New York or Los Angeles, I stayed home in Orange County (recap here) and ventured to Fashion Island, an outdoor mall located in one of the three most wealthiest cities in Orange County. I knew LA and NYC would be reflective of what happened the year before (online…See More
Blog post by Macala Wright Sep 13, 2010
0 Comments
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The Best Social Network For Your Fashion Brand

Mobile marketing is out pacing social media as the topic du jour. So how does a fashion brand or retailer figure out what service they should explore?Mark Fidelman may be able to help. Last week, Fidelman published this amazing infographic that compares the major players in location based social networks. Read more about social networks &…See More
Blog post by Macala Wright Sep 11, 2010
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Macala Wright commented on Macala Wright's blog post 'Who Should Run Twitter For Your Business?'
Hi Rob, I completely agree. Some people, though, don't know how to engage with audiences with only 140 characters at a time, so it can be trickier than people think! But the best way to engage is indeed to let someone really knowledgeable to…
Sep 1, 2010
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Rob Milby commented on Macala Wright's blog post 'Who Should Run Twitter For Your Business?'
Twitter is a very nice marketing tool nowadays. Many are aware of how it is being used. The person who will handle business related twitter account should be knowledgeable enough with the ins and outs of the business.
Sep 1, 2010
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Who Should Run Twitter For Your Business?

Guest Post By William Martin-Genier Amongst all the different social tools available, Twitter, more than Facebook, allows companies to watch their customers’ opinions and involve them.However, the different approaches the brands choose are not all good or bad, as this medium has yet to be fully apprehended.It is easier for the labels that have a strong personality at the creative or business head of the company. Indeed, we have seen brands such as…See More
Blog post by Macala Wright Aug 31, 2010
2 Comments
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Talking Social Media at the Magic Tradeshow

This year’s WWD Magic Tradeshow was amazing. FashionablyMarketing.Me’s Macala Wright Lee, Carolyn Coles of Lululemon, Daniela Zeltzer of XCVI Clothing, Daria Shualy of SenseOFashion.com and Crosby Noricks of Red Door Interactive/Charlotte Russe presented a panel on Advance…See More
Blog post by Macala Wright Aug 25, 2010
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Get Ready for Los Angeles' Fashion's Night Out

This September 10, Los Angeles, Beverly Hills, and West Hollywood are planning to make Fashion Night’s Out a special evening for all lovers of LA style.Pre-FNO Session for BloggersIf you’re a blogger and/or a fashion web enthusiast, definitely check out The Mayor’s Office’s Special Briefing for Fashion Bloggers in Los Angeles, hosted by Mayor Antonio Vallaraigosa’s press team and Commissioner Cynthia M. Ruiz on Thursday, August 26 from 5:30 to 6:30 pm at City Hall (200 North Spring Street). It…See More
Blog post by Macala Wright Aug 23, 2010
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Sugar, Inc.'s Retail Therapy

In mid July, Sugar Inc. expanded its women’s media network with the launch of its first social online game, called PopSugar’s Retail Therapy. The online game made a strong debut, featuring popular brands such as Banana Republic, Barneys New York, Diane von Furstenberg, Gap, Juicy Couture, Topshop, and Tory Burch. FashionablyMarketing.Me interviewed Brian Sugar on the game’s astounding success.PopSugar’s Retail Therapy allows players to merchandise…See More
Blog post by Macala Wright Aug 19, 2010
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Kaboodle's All Things Indie

Kaboodle's All Things Indie channel showcases indie fashion design, letting you browse and buy from indie retailers located in places around the world. Since Kaboodle also lets users shop from large retailers, All Things Indie lets users mix and match ensembles that are cost effective and one of a kind.Kaboodle’s Vice President of Content and Community, Erika Lenkert, explains why the All Things Indie channel was created:“Our…See More
Blog post by Macala Wright Aug 17, 2010
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Apple's Patents For Travel and Shopping Apps

Apple has filed two patents for travel apps. The first patent is for an app that would help to book and check in for flights, as well as offering flight and airport details. The second patent is for an app that would help to check in and check out of a hotel, request room…See More
Blog post by Macala Wright Aug 11, 2010
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Retail Camp Comes to San Francisco and Los Angeles

We’re launching Retail Camp in San Francisco and Los Angeles in September, givng you the chance to meet some innovative leaders in online retail.San Francisco: Fashion + Technology: Social Commerce & Content Curation For Retailers Speakers include:Shari Gunn, CMO, Kaboodle.com, @KaboodleDotComMacala Wright, CEO, FashionablyMarketing.Me,…See More
Blog post by Macala Wright Aug 9, 2010
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LA Creativity At Its Best With Musician Sonnet

LA: A city that houses aspiring actors, up and coming musicians, amazing contemporary art and let’s face it, the best damn food trucks in the US! Kogi (Korean BBQ) and Sprinkles (cupcakes that trump Magnolia) started here, baby! Every where I turn, these industries are sliding and colliding into fashion. We blur the lines every day between fashion, food, art, technology and music. My latest intersections with fashion come from FMM guest writer Laurie…See More
Blog post by Macala Wright Aug 6, 2010
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Macala Wright commented on Macala Wright's blog post 'Calvin Klein Looks to QR Codes For Its Billboards'
Hm, yes, I see what you mean. I like the concept of the QR code, but I do think it could have been made more visually appealing than what it is -- something compelling that would get viewers wanting to see more.
Aug 5, 2010
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gionna nicole commented on Macala Wright's blog post 'Calvin Klein Looks to QR Codes For Its Billboards'
that limits the instant satisfaction, we all strive for . othe should still have some sort of art available for viewing
Aug 5, 2010

Profile Information

Where do you live? Please list country or state, not your planet.
Los Angeles & Washington DC
Do you work in the fashion industry?
I work in fashion
About Me ...
FashionablyMarketing.Me is a online marketing firm that focuses on fashion and beauty brands. We believe that our clients deserve smart, creative, personalized marketing and strategy solutions. Our agency offers a practical approach to online marketing. We develop and customize sensible strategies that merge traditional, online and new media services in into a comprehensive market plan to meet each clients’ individual needs.
Fashion Industry Experience
Macala Wright has been an Interactive Marketing Strategist for fashion, beauty and lifestyle-related brands, products and services for over eight years. Macala holds a Bachelors of Arts in Professional Writing from DePaul University, and is the former Director of Interactive Marketing for 1928 Jewelry and Account Manager for The GCI Group – Chicago. Macala takes a practical approach to online marketing; developing sensible, comprehensive strategies that merge traditional, online and new media tactics into a holistic marketing plans for each of the agency’s clients.

She originally created FashionablyMarketing.Me as a blog to teach brands and retailers how integrate social technologies into their online marketing efforts and use social media to better market products, build brand awareness and engage customers in positive ways online. After a year, it become apparent that there was an increasing demand for her services in the fashion and beauty industries. Loving the name of the blog, she extended the name to represent her company. After all, today’s consumer retail environment is about showing how your brand and its products fit into consumers’ lifestyles.
Favorite Fashion Designer or Fashion Brand
BCBG, Taryn Rose, Michael Kors, Allison Izu, Emily Kerse,
What is your favorite fashion website? (list the web address, NOT the fashion sites name. If you only list the name, the link to your favorite fashion site will not work...)
http://ww.fashionablymarketing.me
Gender
Female
Age
Over 18
What is hot in fashion this year?
Classic style never gres out of fashion.

Macala Wright's Blog

Macala Wright

Europe's Social Media Report 2010

Posted on September 22, 2010 at 5:21pm 0 Comments

In their Fashion & Social Media Report 2010, the 90:10 Group goes over the latest social media trends that European companies like Jimmy Choo and Burberry have been exploring, as well as discussing some of the problems and missteps that companies have succumbed… Continue
Macala Wright

Apple Launches Section Just For Fashion Apps

Posted on September 20, 2010 at 2:52pm 0 Comments



To celebrate the various Fashion Weeks and promote fashion-related apps, Apple has just launched a dedicated section to fashion apps for the iPad and iPhone. The section, “Fashion: Apps for the Clothes -Minded” contains 30+ iPhone and iPad apps (found here).



Find all thirty applications… Continue
Macala Wright

The Marketing Value of Fashion's Night Out & How It Could Improve

Posted on September 13, 2010 at 3:27pm 0 Comments

Instead of taking part in New York or Los Angeles, I stayed home in Orange County (recap here) and ventured to Fashion Island, an outdoor mall located in one of the three most wealthiest cities in Orange County.



I knew LA and NYC would be reflective of what happened the year before (… Continue
Macala Wright

The Best Social Network For Your Fashion Brand

Posted on September 11, 2010 at 3:05pm 0 Comments

Mobile marketing is out pacing social media as the topic du jour. So how does a fashion brand or retailer figure out what service they should explore?



Mark Fidelman may be able to help. Last week, Fidelman published this amazing infographic that compares the major players in location based social networks. …



Continue

Comment Wall (6 comments)

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At 10:39am on April 6, 2010, Keesha ParsonsKeesha Parsons said…
I am the CEO of MyWardrobe, LLC and we would love for you to become a member of our interactive virtual fashion website www.mywardrobe.org
At 8:31pm on February 18, 2010, Saudamini Madra-WaliaSaudamini Madra-Walia said…
Hi Macala,

I have just relocated to Los Angeles, CA and am exploring career opportunities in the apparel industry here.

I have over four years experience in the fashion and apparel industry coupled with a Masters degree in Leather Apparel Design and Technology (LADT) from National Institute of Fashion Technology (NIFT), a premier fashion institute in India.

I have an experience of 3 years as a Buyer and a Merchandiser and have worked with eminent brands such as Esprit, Paul Smith, Whistles, Karen Millen, Jigsaw, Sag Harbour, Izod etc. I also represented my organization in the ‘Lineappelle’ leather fair in Bologna, Italy in order to ascertain new trends, gather product information and build contacts across the industry.

Thank you in advance for your time. Looking forward to hearing from you at the earliest.

Really appreciate your help.

Regards,
Saudamini
saudameni@yahoo.com
650 450 7381
At 6:08pm on November 18, 2009, RaquelRaquel said…
what do you think of Adam Lambert? Honest opinion only.
At 4:25pm on October 14, 2009, TummyToysTummyToys said…
Hi, I just wanted to stop by an say thank you for the request.
At 4:18pm on October 5, 2009, Brooklyn FlowersBrooklyn Flowers said…
Please will you join my fashion blog website, brooklynflowers.webs.com
Hopefully soon i will have my own domain, I love to write articles that other people have suggested i.e. fashion designers, companies ect.
please become a member!
Thankyou!
At 10:36pm on September 29, 2009, San Jose Fashion WeekSan Jose Fashion Week said…
Someone to know!
 
 
 

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