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Fiona Jenvey
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- United Kingdom
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Profile Information
- Do you work in the fashion industry?
- I work in fashion
- About Me
- I am the CEO of the Trend Forecasting online service www.mpdclick.com and the owner of Mudpie Ltd.
As a Creative Director and CEO I am a forecaster of fashion, lifestyle and business trends and one of the largest creative employers in Europe. Mudpie is considered the UK's leading forecasting organisation that now operates in over 50 countries.
As CEO of Mudpie Ltd (founded in 1992) I contribute to fashion and lifestyle trends in newspapers, magazines and educational publications. My commentary has appeared in the London Evening Standard and the New York Times. I am also a regular speaker at conferences and exhibitions around the world, providing globally respected trend insights to the creative industries.
Mudpie has become a pioneer in establishing collaborations and initiatives throughout the industry and has led the field in knowledge sharing and establishing community networks.
I believe visionary analysis is at its most powerful when is grounded in the practical- trends need to translate into commercial reality for the creative brand.
Developing trends demands looking at human behaviour, art, architecture, street culture and consumer statistics. It is by analysing and combining these components of research that my team and I are able to produce accurate colour directions over 24 months ahead of a selling season and provide styling and graphic trends at least 18 months in advance.
Years of travelling to Asia to work with suppliers taught me that a future trend has to be one that can ultimately end up a best seller within the retail environment.
Fashion influences so many of our purchasing choices – cars, phones, food packaging, everything should be viewed as a fashion product. A crucial element of our success is appreciating this connection and combining it with an understanding of the commercial product development processes of our clients. Mudpie is not just a trend publisher but is a creative partner for businesses.
- Fashion Industry Experience
- Trend forecasting for the fashion industry. Fashion Design, Graphic Design, marketing, Fashion Journalism, Research and Development, Product Development, Supply Chain, Trend seminars, Management.
Mudpie has worked with Proctor and Gamble, Warner bros, Disney, MTV,Tommy Hilfiger, Escada, Abercrombie and Fitch,The Gap, Old Navy, Esprit, New Look, H&M, Bestseller, Jack and Jones, The Sting, Clarks, The Childrens Place, C&A,Tescos, Marks and Spencers, JC Penny, Walmart, Asda, Sainsburys as well as a large number of independent brands
Specialties
I am regularly interviewed by industry magazines. I also present trend information at seminars world wide on Womens, Mens, Denim and Kids and have travelled to the USA, South America, Asia and Europe to speak about fashion and lifesytle trends to industry professionals. I also run a linkedin group. Mudpie- fashion, trends, lifestyle and culture, to join click here or paste into your browser. http://www.linkedin.com/groups?gid=2031309&trk=myg_ugrp_ovr
If you are a student see our Mudpie Fashion and Education group: http://www.linkedin.com/groups?mostPopular=&gid=3843665
- Favorite Fashion Designer or Fashion Brand
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- What is your favorite fashion website? (list the WEBSITE address)
- http://www.mpdclick.com
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- Female
- What is hot in fashion this year?
- Being yourself
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Fiona - welcome to the Fashion Industry Network. Thank you for taking the time to create such a complete profile. I am Michael from Apparel Search. I have been creating the Mudpie section for you on Apparel Search (a section to show brief example of your companies services).
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