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Paromita Das - Tech Pack Design left a comment for Emily Heintz

Hi, Trust this finds you in good health and spirit. Being a fellow member of Fashion Industry Network you obviously understand and value the power of networking. I would like to invite you to be a member of my network. Our professional lives may…

Jul 14, 2009

Profile Information

Where do you live? Please list country or state, not your planet.: Los Angeles, CA

Do you work in the fashion industry?: I work in fashion

About Me ...: From Florida to Georgia to Virginia, relocation for Emily Heintz was a form of education outside of the classroom. Scholastically Ms. Heintz shined as well, obtaining her undergraduate degree on academic scholarship at the prestigious Grady College of Journalism at the University of Georgia. After graduating, it was no surprise to friends and family that she moved to across the country to Los Angeles to pursue a career.

After several years working in the fashion industry as a buyer and store manager, Ms. Heintz enrolled in the Fashion Institute of Design and Merchandising (FIDM). Her professional degree in Merchandise Marketing fueled her “passion for fashion” and shortly after graduation, she launched an online shopping network called Label Los Angeles with former classmate, Katie Bogue. The business partners built a thriving retail website that focused on Los Angeles based designers and were featured in major fashion publications including California Apparel News, WWD, InStyle and Lucky. Ms. Heintz was also chosen as a SheBusiness Small Business Institute of Technology Finalist for her entreprenuership work at Label L.A. Ms. Bogue currently consults at Grene and is in charge of the private label merchandising division.

Ms. Heintz also works as the Director of Business Development at the California Fashion Association (CFA). The CFA is a non-profit business-to-business organization formed to address issues of concern to the apparel and textile industry. Members of the CFA build a collective voice for the industry’s continued growth, prosperity and competitive advantage. In addition to facilitating information to members through , strengthening communication with members, ms. Heintz also helps grow the membership by reaching out to some of the nearly 9,600 firms involved in fashion related businesses.

In her latest venture, Ms. Heintz directs her motivation, inspiration and dedication to incorporating her environmental beliefs into her love for shopping and fashion. She recently converted to a vegan diet and has been incorporating eco-friendly practices into her daily life for years. Grene allows Ms. Heintz to embrace her inner hippie while still recognizing the importance of style. She is able to utilize her many years of experience in retail and contacts in the fashion industry to build a business that can really make a difference. She hopes that other devoted shoppers will open their eye to their choices and decide to be green AND fabulous.

Fashion Industry Experience: SHOPGRENE.com, Los Angeles California 2008 - Present
Founder/President
*A Stylish Girl's Guide to Green Fashion

CALIFORNIA FASHION ASSOCIATION, Los Angeles, California 2007 - Present
Director of Business Development
• Coordinate communications with over 250 members of the apparel and textile industry of Southern California
• Networking and outreach to prominent companies related to fashion within the Los Angeles area
• Involved with programming and special events for members and community
• Responsibilities include administrative side of financial operations and office management

FREELANCE CONSULTANT, Los Angeles, California 2006 - Present
Wardrobe Stylist
• Work within a designated budget to select wardrobe for print advertisements and commercials
• Coordinate public relations placements on celebrities and magazine editorials
Key Stylist
• Raw 7 Clothing Line Catalogue Spring 2008 Jerome Duchange
• G for Guess Jeans Website Shoot Damien Loyd
• Oxygen Magazine Beauty Spread September 2007 Joan Allen
• Fawnhawk Music Video Joel Unangst
Assistant Stylist Clients
• Lucky Jeans, Entertainment Weekly, OK! Magazine, Vanity Fair, Old Navy, Curel, Nokia, PacSun, TV Guide, Jessica Alba, Michelle Ryan, Harley Davidson, Teen Vogue, Cover Girl, Nike,
Events
• Rolling Stones 40th Anniversary Party at the Hard Rock
• Vice the Party Super Bowl 2007 and 2008
• Pepsi Fashion Show January 2007

LABEL LOS ANGELES.COM, Los Angeles, California 2004 - 2006
Owner/Founder, Online Clothing Boutique
• Successfully launched an online clothing store specializing in high-end women’s clothing from the Los Angeles area by writing a comprehensive business plan that raised initial capital and overseeing development of website
• Planned, wrote and executed marketing strategy that resulted in an average of 50,000 unique visitors each month, an opt-in customer database of 10,000 and 40% increase in sales in the first 9 months
• Coordinated online and traditional public relations efforts that included placements in E! News, Lucky, Lemonade, California Apparel News, WWD, Stylediary.net, the A-list.com and Style CEO.com
• Raised funds through sponsorships and orchestrated successful fashion show and launch event attended by over 500 people and 25 media outlets including being covered by E! News
• Forecasted sales and oversaw inventory management, buying and merchandise assortment
• Found new outlets for business to business partnerships and negotiated advertising opportunities
• Reviewed web analytics data from organic and paid search results to adjust online strategy as well as managed a cost effective pay per click program across multiple PPC search engines
• Administrative side of financial operations including bookkeeping, accounting and buying

LACOSTE BOUTIQUES 2001 - 2004
Managing Director, South Coast Plaza, Costa Mesa, California
• Maximized store sales in 2003 to 40% over 2003 plan and doubled planned sales in 2004
• Store achieved Top 10 Store status for first time in 3 years
• Decreased merchandise shortage by 69% to remove store from target loss prevention program
• Hired, trained and managed a staff of 8 to ensure sales and profit goals were met
Sales Manager, Lenox Square Mall, Atlanta, Georgia
• Assisted Managing Director in achieving Top 5 Store status with first year sales

BALLARD DESIGNS, Atlanta, Georgia 2002 - 2003
Associate Buyer, Seating and Tables
• Successfully forecasted, planned and analyzed sales for over 100 SKUs and 12 million in volume

DIANE’S SWIMWEAR, Torrance, California 2001- 2002
Assistant Buyer, Accessories
• General accessories buying and overall administrative duties for the buying department

DOUGLAS COHN & WOLFE, Los Angeles, California 2000 - 2001
Assistant Account Executive, Public Relations
• Developed media relationships, wrote collateral materials and provided administrative support for clients including Hilton Hotels, DVD Entertainment Group and Midway Games
• Placed client on 10 morning television shows in the top 25 markets across the country

EDUCATION
Bachelor of Arts in Journalism (Cum Laude)
University of Georgia, Athens, Georgia

Associate of Arts in Merchandise Marketing Professional Designation (Cum Laude)
Fashion Institute of Design and Marketing, Los Angeles, California

Favorite Fashion Designer or Fashion Brand: Stella McCartney

What is your favorite fashion website? (list the web address, NOT the fashion sites name. If you only list the name, the link to your favorite fashion site will not work...): http://www.shopgrene.com

Gender: Female

Age: Over 18

What is hot in fashion this year?: For 2008, Eco-chic, menswear-insprired, bright colors, mixed prints, Vintage and second-hand stores,

Comment Wall (9 comments)

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At 2:20pm on July 14, 2009, Paromita Das - Tech Pack Design said…: Hi,

Trust this finds you in good health and spirit. Being a fellow member of Fashion Industry Network you obviously understand and value the power of networking. I would like to invite you to be a member of my network.

Our professional lives may bring a need or desire to gain each other's counsel and being connected certainly helps. If I may be of any help to you, please don't hesitate to ask.

If you are not an open networker, I apologize for the inconvenience. Please delete, defer or archive my invitation, but please do not select "I don't know this person."

I look forward for an enduring relationship.

To Introduce myself , I am Paromita Das and I'd appreciate just two minutes of your time and attention. I am a Fashion Designer from India. I have gone through your profile and found interesting to be in touch with you.

You can reach me on das.paromita@gmail.com

for more information about me you can go through the following links ..

http://designer-paromitadas.blogspot.com/
http://www.coroflot.com/paramita_das
http://paromitadas.carbonmade.com

Looking forward to your reply.

--
Best Regards
Paramita Das
Bangalore (India)
Tel - 080 - 41261764 , 09480449614
das.paromita@gmail.com
http://www.linkedin.com/in/paramitadas

At 2:36pm on February 2, 2009, Keasha Smith said…: February 2, 2009

Emily:

Good morning!

I am hosting several fashion & jewelry shows beginning the fourth week of February until the end of June 2009.

All fashion shows are themed in regards "affluent lifestyles" and cater to exhibition of several themes.

Event locations will take place in several Los Angeles locations including museums, lofts, aquariums, dance clubs, art exhibits and much more!

Participation rates stem from $125.00-925.00.

If you are interested please email me back for details.

Our first brainstorm meeting is this Friday and we are asking for $5.00 for space location fee.

Get EXPOSED!

Thank you!
TAD Project

**** We are also hosting a trunk sale for Valentines February Monday February6-Saturday February 14,2009.
Premiere spacing is $2500.00, general spacing begins at $550.00. Please email ASAP if interested. You will be able to sell your products, market, meet the general public, potential buyers and etc.

Email: theeamerikandream@gmail.com

www.myspace.com/carmenb81

FASHION + ART + MUSIC + LOS ANGELES

At 12:33am on October 8, 2008, Jakirul Islam Jinu said…: Hi,

We have the pleasure to introduce ourselves that we are the leading manufacturer & exporter of clothing from Bangladesh. We export all kinds of knit, sweater & woven clothing from Bangladesh to some Europe & American countries. We are looking opportunities of business correspondence through supplying of quality clothing items at a competitive price.

We would like to make a mutual business relationship with you. We need your co-operation. We always proud of our price, quality & in-time delivery. Our list of items is in the following below...........

List of items:
T-shirt, Polo-shirt, Sweat-shirts, Sweater, Jeans, Shirts, sportswear, Pants, Shorts, Skirts, Jog suits, Bra & Panties, Dresses, Blouses, Tops, Tang top, Jackets, Vest, Caps, shopping bags, etc.

So, please contact us with your requirements in-detail if you believe our items may be important for what you are looking for and also if you need any information about our clothing then please don't hesitate to let us know as soon as possible.

Looking forward to hear from you soon.

Thank you very much in anticipation.

Best Regards
Md. Jakirul Islam Jinu
Managing Partner
Peace Fashion
Quality Apparels
TopUnit Apparels
788, Middle Monipur, Mirpur-2,
Dhaka-1216, Bangladesh
Cont: 8801913262929, 8801711488885
Email: peacefashion@gmail.com

==========================

At 3:10am on May 15, 2008, Bush said…: Hi,

Please be sure to join the new FIDM group.

At 4:16am on May 7, 2008, Salil Sud said…: Hi Emily, my compliments , that is some good work you have done .
I have been in the Fashion industry for 18 years on the manufacturing and sourcing side of the supply chain in India . My company has Manufacturing and sourcing operations in the Indian Sub continent, with offices in India and Bangladesh. With the retail scenario in India becoming really big and everyone from the Zara's to Wall Mart trying to get a piece of this action, my focus has changed from Exporting from India , to looking at retail brands who want to come into India. There is also a huge potential of using India to integrate the value chain . You can look at sourcing , retail and other supply chain functions. Am looking for partners to team up with . You seem to have the right experience, which is why i am taking the liberty to write such a detailed mail . If this if of any kind of interest to you, please have a look at my web site
www.added-dimension.in . With India being one of the emerging and growing markets with a population with large disposable incomes , there is huge potential for Brands from the US coming in to the retail Scenario. My company has the network and expertise to find the right parners in India who can take up a master franchaiss liscence and help the US retailer get a brand presense here.
Great having made contact with you , I look forward to hear your point of view on any kind of entrepreneurial opportunity that we can explore between our two companies.
Cheers

At 8:30pm on May 6, 2008, Debra Waibel ( Shattered Girlz ) said…: Wow your a very valuable expert ! I am new to this industry and have done something very different. Please take a look at my page and two on line stores and critique my designs. Is the postioining of the designs on the products good , the designs good etc... What should I do to gain exposure on a limited budget. I would love to have a real critique !

At 4:01pm on May 6, 2008, Maureen said…: Hi Emily -
Very impressive things you have done. Good luck to you! Sincerely
Maureen
www.crazyforthat.com

At 1:03pm on March 31, 2008, Apparel1 said…: Emily - welcome to the fashion industry network. Thank you for providing such a complete profile. You have very wonderful experience and we all look forward to learning from you.

If you click the link to Groups at the top of this page, you may find a group or two of interest to you. For one, I know we have a small group started for California.

If you have any questions about the fashion industry network, please do not hesitate to let me know.