To answer your question,"What is the focus of the books?:
Fashion Public Relations delivers a practical approach to the world of public relations and image management, specifically related to the fashion industry. In-depth case studies feature prominent apparel and textile companies as well as outside public relations firms that serve them. Concentrating on the pragmatic aspects of public relations and the fundamentals of fashion public relations, the authors place principles and concepts in a real-world context that students will actually face in the business world. This textbook equips students with the essential approaches and techniques necessary for a successful career in fashion public relations.
The Real World Guide to Fashion Selling & Management provides the essentials required for success in the industry: how salespeople define and locate their markets, the importance of developing and maintaining relationships with clients, techniques for top-notch sales presentations, basic professional do's and don'ts, dynamic "behind the label" success stories, and how to anticipate—not just keep up with—today's global marketplace. The roles and expectations of sales managers are also detailed, from setting goals and targets to leading a successful, competitive sales force. Far from selling being a dirty word, selling is essential. With this book, students will get real-world information they need to put their careers on the fast track.
Welcome! Fashion educators and stylists have adopted these books -- Check out our two most recent Fashion books:
Fashion Public Relations,(2010) and The Real World Guide to Fashion Selling & Management, Gerald J. Sherman & Sar S. Perlman, Fairchild Books, Division of Conde Nast Publications, NY…Available for purchase directly from the publisher: Call Fairchild Books, call Customer Service ask for Sandra or John 1.800.932.4724 if they are busy leave a message and they will call you right back --
Please feel free to contact me if you have any questions regarding, Fashion Public Relations or The Real World Guide to Fashion Selling & Management...I will be most happy to be of assistance...
Successful, designers, and those in the fashion business or seeking a career in fashion must know how to market themselves as well as their collections/services…
Best wishes, gjs