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Andrea
  • Female
  • Denver, CO
  • United States
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Fashion Marketing Coach - Keys to Succeeding in the Fashion Industry

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See where I'm at on BrightKite! See what I'm bookmarking at Delicious View my Flickr photostream Friend me on Facebook! See my business profile on Linked In! Join me in person at MeetUp group! Friend me at MySpace! See what sites I think are cool at Stumble Upon! Follow my Tweet feed at Twitter! Read my reviews at Yelp! Watch my videos at YouTube

Andrea's Blog

Free publicity for designers based in Colorado and the West

Posted on January 19, 2009 at 11:58pm 0 Comments

I just launched a new website at http://denverfashionbeat.com, whose whole purpose in life is to bring a spotlight to designers and boutiques in the Rocky Mountain and Midwest regions, and also to help prop up your website in Google by providing links TO your site. I'm looking for designers or boutique owners that would like to post a press-release style posting at this site. This listing is completely free.



Some other benefits include a… Continue

Defining your target market: What motivates your customer?

Posted on December 2, 2008 at 1:47am 0 Comments

Your job as an apparel designer or manufacturer is to make sure that you’re always providing fresh new looks to the segment of the market that you can claim as your own. But the problem often is who really is in your target market? How do you connect with them? The first step in understanding your customers is to really understand what motivates them so that you can connect with them at a personal level that makes your brand a must-have in their lives. This means that you must create… Continue

Three ways to make fashion events pay off

Posted on November 21, 2008 at 5:30pm 1 Comment

Now that the economy is in recession, it's important to find alternate ways to promote your brand and make those sales. Creating partnerships with others from parallel industries to create fashion-related events can be a good situation for your business, as long as you can use the event to your advantage.





1.Make sure the event will attract people in your psychographic/demographic.





In a nutshell, a psychographic analysis of a market goes one step… Continue

Help the Red Cross Help the Ike Victims!

Posted on September 16, 2008 at 1:23pm 0 Comments

Some of you may not realize that one of our EmailDiva family, Denise at http://reelgirlsfish.net, lives in the Houston area. I just spoke to her on the phone, and she assures me that she and her family are ok. However, as I was talking to her, she was driving around, looking for gas and food. She says her home sustained some damage, but generally everything seems to be ok for her and her family. I am thankful.



Please take a moment to… Continue

Bésame Cosmetics on the Power of Niche Marketing

Posted on August 13, 2008 at 5:00pm 0 Comments

I had a great conversation with Gabriela Hernández on the phone today, and I want to share the conversation with you. Gabriela is the President and CEO of Bésame Cosmetics, a luxury vintage cosmetics line based in California and whose brand image includes extreme femininity and grace of the old days.



In this interview of over an hour, Gabriela talks about the success that she has had in marketing to a specific niche, in this case, lovers of the vintage look. She makes no… Continue

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Latest Activity

jekake g matthew commented on Andrea's blog post Get my 10-step fashion marketing plan template!
"hello, could not view your site. i will love to see your fashion marketing template. thanks"
Sep 7, 2015

Profile Information

Where do you live? (country or state)
Denver, CO USA
Do you work in the fashion industry?
I work in fashion
About Me
My consultancy was previously known as EmailDiva, but in order to more effectively bring value to independent fashion designers, I've changed my site to FashionMarketingCoach.com. The new site goes beyond basic marketing to bringing you insight from professionals in the fashion and apparel industry to help you make an impact in the marketplace. Sign up for an account and dive right in today!
Fashion Industry Experience
Several years' experience working as an operations consultant for various designers of apparel, handbags, shoes and jewelry on both coasts. Recently worked for Launchbags, a China-based handbag production and marketing company. Now I have my own internet marketing company that focuses on fashion designers and entrepreneurs that can't yet afford a full-service marketing agency.
Favorite Fashion Designer or Fashion Brand
Gryson for Target - SMART Fashion Marketing!
What is your favorite fashion website? (list the WEBSITE address)
http://fashionmarketingcoach.com
Gender
Female
Age
Over 18
What is hot in fashion this year?
Taking matters into your own hands and REALLY promoting your fashion label!

Comment Wall (24 comments)

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At 1:29pm on September 26, 2010, yupinglei said…
HI,Have a nice day.
At 8:51am on July 7, 2009, Selva kumar K said…
Hi......
This is Selva (Mr.) from India, working in the Fashion Industry for the past two decades.

I am very much interested to add you as my friend.I wish to help fashion members and use members to develop ourselves.

Now we can help each other by providing details of commercial opportunities available in our areas. We can also share the benefits and grow our friendship very strongly. Please let me know and also ask for any help.

I am eagerly expecting your reply to proceed further.

Regards / Selva

Selvakumar K
Mobile: +91-9994404345

BOSS INDIA
No.7, Rayapuram Extn.,
2nd Street,
Tirupur - 641601.
INDIA.

Phone/Fax: +91-421-4242545
Skype: bossselva
Email: k.selva1966@gmail.com
At 2:50pm on February 2, 2009, urbanpicasso said…
Hey Andrea... How are you? I'm hoping for a great day for you!
At 1:05am on December 25, 2008, Lynnderek said…

Happy Holidays From Bourgeoisie
At 4:27pm on December 9, 2008, KB Young said…
Hello Andrea theres a guy with your name but last is maccaroni or something like that he's probably gay well hey don't want to twist up the matter. I'm a call you quickly before I head out.
At 12:25pm on November 20, 2008, Tierra said…
Hi Angela.. thanks for adding me.. I've stumbled across your amazing work before...

Thx
At 5:33am on September 11, 2008, xxxxxxx said…
Dear Andrea ,
Thank you for your reply.
Is it posible to discus this mater on the phoune with you?
If you would give me your number I woul call you.
My English in writing is not very well sow it is a litle dificult for me to disus such a complex mater in mail.
My email adres in info@larisakatz.com
Warm regards Larisa
At 11:40am on September 2, 2008, Christa said…
Aww we're friends now...Sweet! I love your insite, definitely reference you when I'm handling my business!

Christa
www.FashionableSole.com
"It's all about the shoe!"
At 2:04am on August 19, 2008, ADEBISI Incorporated said…
Aww thanx for the compliment! im blushing :). yeah i can connect you two if you like. im not sure wuts happening to his site, i was just there yesturday. but he does have a myspace. www.myspace.com/glenquest
At 11:10pm on August 18, 2008, Al Musa Wear said…
thank you so much im glad you like it, yes i know what you are talking about cuz i also have a hard time when i go shoppiing, thanks for all of you rhelpi willbe getting back to you once i get things together and ready to roll.
 
 
 

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