Posted on January 19, 2009 at 11:58pm 1 Comment 0 Likes
Posted on December 2, 2008 at 1:47am 0 Comments 0 Likes
Your job as an apparel designer or manufacturer is to make sure that you’re always providing fresh new looks to the segment of the market that you can claim as your own. But the problem often is who really is in your target market? How do you connect with them? The first step in understanding your customers is to really understand what motivates them so that you can connect with them at a personal level that makes your brand a must-have in their lives. This means that you must create… Continue Posted on November 21, 2008 at 5:30pm 1 Comment 0 Likes
Now that the economy is in recession, it's important to find alternate ways to promote your brand and make those sales. Creating partnerships with others from parallel industries to create fashion-related events can be a good situation for your business, as long as you can use the event to your advantage.Posted on September 16, 2008 at 1:23pm 0 Comments 0 Likes
Some of you may not realize that one of our EmailDiva family, Denise at http://reelgirlsfish.net, lives in the Houston area. I just spoke to her on the phone, and she assures me that she and her family are ok. However, as I was talking to her, she was driving around, looking for gas and food. She says her home sustained some damage, but generally everything seems to be ok for her and her family. I am thankful.Posted on August 13, 2008 at 5:00pm 0 Comments 0 Likes
I had a great conversation with Gabriela Hernández on the phone today, and I want to share the conversation with you. Gabriela is the President and CEO of Bésame Cosmetics, a luxury vintage cosmetics line based in California and whose brand image includes extreme femininity and grace of the old days.

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