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The History.
“Acupuncture evolves every day. We’ve always been about creating energy out of chaos” Phil De Mesquita

That twisted old bugger Nietzsche one said, “each man must have chaos within him to give birth to a dancing star”. Acupuncture is a star born out of fashion chaos. What began as a few mates selling vintage designer clothing and old skool sneakers out of a shop in Soho’s seediest back street alley in 1993 became one of the leading names in freestyle fashion footwear.

The brain child of Philip De Mesquita and Nikos Nicholau they led the emerging ‘urban’ trend in the mid nineties. One of the first ideas was to customize some 70’s-style running shoes which led to the likes of Naomie and Kate picking their way through the varity of styles on offer.

As the brand grew, Acupuncture continually rebelled against the very hand that fed it, pop-culture, by creating such iconic styles as Beefer & Gingypok which secured Acupuncture’s name into histories hall of fame.

The Present.
Again in the back streets of Soho; Acupuncture has been re-born.

With apparel to compliment footwear an inspired collection has been incarnated using a collage of myriad influences taken from the heart of street culture. Elements harking back to the brands heritage combined with influences that can be, vintage, designer, cult or high street product are mixed together, creating a truly commercial yet quirky collection.

This variety makes Acupuncture as relevant today as it ever has been and once again sums up the brands ethos; Creating Energy out of Chaos
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At 5:02am on May 16, 2009, Smita Mathan said…
I am a Garment Technologist expertise in Merchandising and Quality Control with 9.5 years of experience.I recently came from the UK after two years and have started my own export house in Bangalore in India. If you any recruitment in your network for woven, knits or any kind of garments, home linen, fashion accessories i will help you .You can reach me at
At 10:13am on December 26, 2008, Apparel1 said…
Welcome to the fashion industry network.

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If you visit the Groups section (you can find link to the groups section at the top of this page), you may find some groups of interest to you.

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