colection BEVISST F/W 2012

Bevisst, Norwegian for 'conscious', stands for one's acknoledgement of her surroundings while dreaming about a diferent day and age. Here, Bevisst is just as much a collection of ideas as it is a collection of clothes. It draws on the textures and colours of the Victorian era, mild and dark tan, graphite, blackened purple mixed with foggy greens and neutral egg whites and greys in order to break away from mainstream uniformity. At the same time, the geometry of the lines and structures puts Bevisst in line with today's casual and performance sportswear, building upon Greta Pollman's focus on comfort and wearability.