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Assembled in NYC New Balance Shoe Assembly

New Balance announces on August 11, 2011 the opening of its first North American Experience Store in New York City’s Flatiron District. Celebrating the global brand’s past, present and future, New Balance proudly highlights its century-plus heritage and product innovation to bring its brand retail experience to life. The store, located at the corner of Fifth Avenue and 20th Street, features a Mondo running track and a unique Demonstration Area where New Balance associates showcase the company’s domestic manufacturing capabilities.
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