How to get yourself seen?

Hi I own lellodirect.com we design and manufacture costume jewellery for children, teens and adults. We are colour and price point lead, so when people see our jewellery on models they know it is affordable.But saying that it is so difficult to get our jewellery into these publications apart from joining companies such as PR Shots where magazine editors go to down load fast 'easy to hand' images of jewellery without the hassel of having to contact people like me direct. Forums like this are great for getting your brand out there.