I think one of the most important, yet least taught or spoke of area’s in fashion, is sales! Lets face it, a beautiful sample collection remains just that without orders being placed for it!
Department store buyers and boutique buyers all visit showrooms, globally, each season to place orders on collections. The goal of this group is to all help each other.
With little tips and advice as to how to approach buyers in the first instance, their likes & dislikes in being approached, how to obtain appointments and most importantly, how to secure orders.
Little things such as timing, attitude & confidence, Store specific knowledge, your mail out, lookbooks & imagery, exclusivity, the sample collection itself, Terms & Conditions, minimum orders, delivery schedules and point of sale materials can all make the difference between taking an actual order or not.
This group brings together all those who wish discuss the in’s and out’s of showroom sales and order taking. Were all in the same business so lets help one another.
The creation of this group was suggested by Fashion Industry Network member Renato
. Please visit his profile to learn more about him and his fashion industry services.