Learn what you need from Experts who actually DO what they teach!
M Shop NYC began as an uber trendy downtown NYC boutique that dressed countless
A-listers including Mary J Blige, Shakira, L’il Kim, Lenny Kravitz, Pharell, and the Dixie Chicks to name a few, and has since morphed into an
E-commerce website that in addition to the most informative workshops around, produces tons of
Fashion Shows & Special Events for designers, retailers, and corporations nationwide; includes a
Public Relations division
; we also design & sell our own successful M Shop line, so we are able to impart FIRST HAND knowledge on how to get write-ups and make yours or your client's business a press magnet!
We have been seen
spitting fashion tips and
trend spotting on
Full Frontal Fashion, Fox's Ambush Makeover, The Today Show, and most major fashion magazines out there.
And we do it ourselves, without any press person working for us. We have a marketing partnership with
24/Seven, the Fashion Industry's leading job placement agency; teach at
Parsons The New School For Design, and even boast our own online Art Gallery which supports new talent.
This workshop is sometimes taught by Ionia Dunn Lee, former Fashion Editor of Essence Magazine. She is a Fashion Specialist, Editor, and Educator who currently teaches fashion courses at the Fashion Institute of Technology (FIT) and Laboratory Institute of Merchandising (LIM). Her expertise & creativity has been seen in national and international magazines, fashion and beauty catalogues, advertising campaigns, on national television, music videos and live performances.
*This workshop is relevant to ANY industry, not just fashion. You will learn (as it pertains to today's new economy):
1. The benefits of Write-ups
Gain complete knowledge of what Public Relations is, how to get the exposure you need, why write-ups are good press & how they can affect sales, why magazines have so much influence over consumer purchases, which magazines work best for your product and why, written publications vs. web publications, and the difference between write-ups and advertising.
2. How to get write ups on you, your product, and your company
How toreach relevant editors, tips on writing a “sound” press release that editors will respond to, what hot/tip sheets are, how Fashion Stylists’ can help you get write-ups. How to implement a press campaign & create a media kit that works best for you.
3. Press Outreach
How to build a database of viable press contacts, the best way to cold call editors, how to build relationships with relevant editors, networking, exactly what publicists do & the associated costs.
4. Spin Techniques
How to attract editors to your product/company and gets write-ups, how to develop angles to make your product/company/yourself sound press worthy, ways to get celebrity support and alignment, ways to align with charities or current events to generate press while helping a cause, hence growing your business.
5. Editorial Calendars and timelines
How to find deadline dates to submit and be featured in special issues; whether it’s a monthly national publication, monthly local publication, weekly publication, or daily publication; so you get your point across on time to the editors!
This 2 1/2 - hour workshop is hands on, and a great place to network, meet, and learn. It includes invaluable information. And gives you ALL the knowledge you'll need to get write-ups and press to get and keep your company or your clients' company in the know! It teaches you how to take business to the next level and become a press magnet! In fact, you are NOT likely to find all of this information in any one place. This workshop provides invaluable consolidated information based on First Hand experience which makes applying it extremely approachable. A question and answer period will follow so that you get your personal questions answered. In addition, all registrants will receive access to our Fashion Newsletters and a very thorough Resource Guide that includes tons of resources you’ll need along the way.
NO recording devices permitted. *Any other use of the workshops, including for reproduction purposes, modification, distribution or republication, without the prior express written permission of M Shop NYC is strictly prohibited.
Reserve your spot now, as space is limited and fills up quickly. Payment is required in advance to guarantee your seat is held. All major credit cards,
PayPal, as well as money orders are accepted. Register at http://www.mshopnyc.com or contact workshops@mshopnyc.com or (718) 501-1349 to order, or for more information.
Thank you for using the Fashion Industry Network. Have you helped another member today? Answer questions in the forum. It brings good luck.