Fashion Marketing Online Strategies

Replies to This Discussion

Permalink Reply by Polyvore on June 15, 2009 at 7:47pm

Polyvore.com is a great way for fashion brands and retailers to virally marketing their products!
You can learn more here: http://www.polyvore.com/cgi/business

Permalink Reply by Macala Wright on September 29, 2009 at 4:07am

I write extensively about online marketing, social media, online PR and search engine optimization on our blog at FashionablyMarketing.Me. Strategies are dependent on the goal. Is the retailer trying to attract more wholesale accounts or build a large retailer customer base? Polyvore is a great marketing tool for retailers with e-commerce sites. If a retailer has a blog that written for consumers, they can use Kirtsy, StumbleUpon or Digg (it benefits SEO thru linkbacks). I wholeheartedly believe that every brand needs to understand organic search engine optimization (SEO) beyond how it affects a blog, they need to understand how it benefits their retail site. Changing URL structures and optimizing product descriptions will boost search engine visibility and drive more organic traffic. Brands & Retailers should seek to know their customers and participate in the forums and communities were they exist. Great starting discussion, I hope to see more threads like this.