PR - Publicists - Marketing

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Comment by Gerald J. Sherman 23 hours ago

PR coach available! Check out My Page...

Comment by Millissa M | Editor, Haute Mimi 23 hours ago

Hey Guys what do you think of online fashion auctions? (feel free to use my article but please link back to my blog (hautemimi.com)

here is a link to the post (it looks prettier with pics) xoxo Mimi
http://www.hautemimi.com/2010/08/fashion-news-top-3-live-online-fashion.html

Fashion News | Top 3 Live Online Fashion Auction Sites
It's quite obvious that I am in love with designer clothing, handbags and accessories. What I'm definitely not in love with are the huge price tags that accompany them, so I am always looking for new ways to save on coveted designer digs. I love sample sales but you don't really get the kind of steep discounts that they promise to have. That's why I am hooked on fashion based live online auction sites. You can snag a Louis Vuitton, Gucci, Fendi, Valentino and more for literally ten bucks, sometimes more sometimes less. I really thought it was too good to be true but after trying it out I am seriously addicted to these fashion auction sites and wanted to share my favorites since there are so many out there. I personally like these three sites since they only have a few auctions a day on well edited items instead of thousands of auctions on unsubstantial items. But before I start thought I would do an overview of how they work since this is a brand new concept, that you must know about and get in on ASAP.

What are live online fashion auction sites and how do they work?
Live online fashion auctions can be described as,"a fusion of sites like eBay and Gilt where click happy online shoppers get the best in luxury goods at a fraction of the retail cost," says a representative from OohIlove.com. Along with handbags, the sites offer bids on bid packs to use on the site as well as gift cards to major stores.

They allow you to buy bid packs consisting of 20-100 bids for around $20-$100.00 which you can use to place bids on designer items. Most of the sites give you free bids to start off with, like LuxeWin.com which gives you five free bids when you sign up. There are approximately three to eighteen auctions going on in one day depending on the site.

When a bid is placed, two things happen, depending on the site. First, the auction price increases anywhere from 1 cent to 2 cents, and secondly, auction clock increases anywhere from 10 seconds to 30 seconds. The user who bids last before the time is up wins the bid and can purchase the item at the last bid price which is usually 90% to as much as 99% less than the actual retail price of the item, which is a ridiculous deal. FYI, each of the sites featured offer a Product Guarantee and source direct from the designer brands or their distributors.



LuxeWin - http://www.LuxeWin.com/

LuxeWin is the hot new player in the online fashion auction game, so auctions are averaging over 98% Off. The auction items are much more contemporary and feature hard-to-find designer bags, accessories and jewelry from high demand brands. I definitely like the aesthetic of LuxeWin and find that they offer very exclusive items like beautiful bags from Jimmy Choo, Moschino, Furla, Botkier, and Rebecca Minkoff, jewelry from Rachel Leigh, D&G Dolce & Gabbana, Jules Smith and Andrew Hamilton Crawford, and even Michele Deco Diamond watches. The site is similar in layout to the others but with larger product images and better product descriptions. They also have a great incentive for members who invite their friends. If you invite a friend to LuxeWin, and they buy a bid pack, you automatically receive 12 free bids which is amazing. Everyone also gets five free bids when they join so that's always a plus. I suggest LuxeWin to the girl with exquisite taste who likes to stand out from the crowd and usually shops the hottest boutiques.

OohILove - http://www.oohilove.com/

OohIlove is probably the oldest of the auction sites and was started a year ago. the site is very beautiful and the items on auction are very desirable. OohIlove features auctions on Tiffany jewelry, Louboutin shoes and Louis Vuitton handbags to name a few stand out items. I would suggest this auction site to women who love the obvious designer arm candy look as this site mostly features monogrammed items that you can't miss.

JoJoLie - http://www.jojolie.com/

Jojolie is another live online auction site that I recommend. Jojolie is very similar to LuxeWin.com and OohIlove.com as far as the site's layout goes. The items they have for auction are much less expensive than the other two auction sites. This site is great for girls who love mid-range brands like Coach and Dooney and Burke. It's also a very beautiful site. -Millissa Mathai

Comment by nesha w on September 6, 2010 at 6:37pm

Hi bloggers! Giveaway time! Be in with the chance to win free advertising on The Button Owl for the whole month of October.Just follow http://thebuttonowl.tumblr.com/ via Google friend connect and leave a comment on any post with a relevant email address I can contact you with if you win. The Button Owl has over 5000 followers on its blogging platform as well as many, many more on Bloglovin, Feedburner and more.

I'll try my hardest to get around all of your blogs.

Kind regards,
Nesha

Comment by Colleen McKinnie on September 6, 2010 at 4:57pm

Hi Everyone!! I wanted to let you know about the launch of FASHION PR METHOD!

Fashion PR Method is the first and only Los Angeles based training program dedicated to teaching aspiring fashionistas what it takes to enter and succeed in the competitive world of Fashion PR. Industry professionals provide insider information on the tools, techniques, and tactics necessary to succeed in the industry. The Method classes present unique insight into the business that is rarely taught in schools and college courses. Students will learn the day-to-day of a showroom, working with stylists, the differences in firms and positions, events and production, pitching to editors, celebrity dressing, television/film, social media, and more. We provide guidance and advice on how to enter the business and move quickly and confidently ahead with your career.

Fashion PR Method also offers all graduates access to 'The Method Network'. Here alumni can find updates, internships, job opportunities, event invites, industry information, and stay connected. We don't see this as a two-day course. We see this as a step towards your future and career goals and our internal network can help you continue to move forward.

First Class held at The Standard Hotel, Hollywood
September 25-26, 2010

Limited space available! Reserve your spot now at:

www.fashionprmethod.com
info@fashionprmethod.com
323-209-5570

Hope to see some of you there!!

Comment by Najaam Lee on August 30, 2010 at 10:37am

Seeking an Assistant and a couple Interns for TVIG. Serious inquiries only please. send resume, bio and cover letter to info@vedicimage.com

Comment by Najaam Lee on August 30, 2010 at 10:04am

FASHION LOVE"S NEW YORK presents An Emerging Odyssey @ STUDIO580 on FRIDAY SEPTEMBER 10, 2010 of NYFW.. for Event information please visit: www.vedicimage.com "Events Page" or www.muipr.com "Events Page"
Can't wait to meet all of you!

Comment by aLine media FASHION PR on August 25, 2010 at 8:50pm

Do you currently work with a fashion PR company? We are a full service fashion PR agency that specializes in MAJOR celebrity and fashion magazine placements…AND we would love to work with you.

Below is a list of services that we offer:
*Announce your brand to local, national and international media.
*Assist in creation of press kit, including:
- fast fact one sheet/overview
-designer bio (s)
-brand boilerplate
- press layouts
*Strategize with your team to generate additional promotion and marketing tools.
*Send press kits and fact sheet to media (online & print).
*Craft press releases and announcements.
*Provide press release statistics (reads, estimated pickups, prints, forwards, pdf downloads)
*Secure electronic media placements (luckymag.com, instyle.com, ivillage.com, style.com, ect).
*Coordinate promotions:
-launch /trade shows
-backstage/celebrity gifting suites
*Aggressively market your brand via targeted email lists of buyers, fashion editors, market editors, stylists and other trendsetters.
*Provide EXTENSIVE buyer and showroom lists (OVER 5,000 BUYERS)
*Utilize Los Angeles entertainment industries; such as music, movie, and television for product placement.
*Identify a calendar of upcoming opportunities/events with significant media exposure including potential featured fashion and entertainment spots.
*Strategize with your team to create a celebrity “wish list” that will target specific celebrities.
*Keep samples of your collections onsite at aLine media for stylist and editorial pulls.
*Review and make suggestions for website.
*Create viral marketing campaign to promote your brand- let us create and update your Facebook, Twitter and YouTube pages (don't miss out on the social media revolution).
*Link your brand’s website with fashion blogs.
*Post contact information on search engine sites.
*Coordinate all follow-up media requests for additional information such as background information, photos and interviews.

We are located downtown in the fashion district, great for stylist/editorial pulls! We work with all budgets and can set up an introductory conference call.

fashion@alinemedia.com 213.624.0204 http://alinemedia.com/blog/

Comment by richard Atkinson on August 22, 2010 at 8:29am

"The words that you wear are the words that you share" True or False?
http://www.winkifyouwantit.com

Comment by LaDorian Morris on August 18, 2010 at 9:39pm

I have experience in PR, anyone know about any PR companies that are hiring in nyc?

Comment by Gerald J. Sherman on August 18, 2010 at 5:01pm

Check out these two most recent Fashion books:
Fashion Public Relations,(2010) and The Real World Guide to Fashion Selling & Management, Gerald J. Sherman & Sar S. Perlman, Fairchild Books, Division of Conde Nast Publications, NY…Available for purchase directly from the publisher: Contact Fairchild Books: CUSTOMER SERVICE -- Sandra Washington, Customer Service Manager --(800) 932-4724, extension 1 or --(212) 630-3885 or
Email: sandra_washington@condenast.com
Please feel free to contact me if you have any questions regarding, Fashion Public Relations or The Real World Guide to Fashion Selling & Management...I will be most happy to be of assistance...
Best wishes, Gerald J. Your Fashion Public Relations & Marketing Coach!

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