Fashion Industry Network

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Fashion is a big industry but at the end of the day it's all about marketing so this group is dedicated to this aspect of the industry. For example, we can all learn from sharing about the successes we may have had working online or with e-marketing.

Members: 1328
Latest Activity: Feb 3

If you have a fashion relevant press release, please e-mail it to We will review your news for possible publication in the fashion news article section on Apparel Search.

The discussion forum is for QUESTIONS and ANSWERS. Please do NOT use this section as a blog to promote your own business. Be careful to only post in the proper category.

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Comment by Trend Lover on June 10, 2008 at 5:39pm
Marketers, good news:

When seeking trends for your brand to follow, use TrendRoll,

A user generated directory that maps out the best trendblogs on the web, in all genres. Inspire your fashions and marketing techniques with the top trendblogs in business, fashion, lifestyle, design, technology, eco and so on.

Hope you find it useful!
Comment by Andrea on June 1, 2008 at 11:57am
Hello, everyone! Did you know that 78% of all website shoppers bought something as a result of getting a link in an email? Is that that kind of "foot traffic" your label can afford to pass up? Learn how to take advantage of this truth to really promote your brand. Subscribe to my FREE e-marketing tips at
Comment by Dana Hanh Contey on May 28, 2008 at 6:02pm
Hi... I am preparing to launch my patent pending product that will seamlessly and instantly reduces your pants up to one and a half size. Do you know of any retail store fashion buyers so I can contact and demo my product? thanks!
Comment by md mashiur rahman on May 27, 2008 at 2:52am
hello everyone,
i am manufacturer of handmade jewellery and lac items in india.
i want to export my items.Present time i work for indian any one interest on my items plz contract me in my
Comment by Mary on May 23, 2008 at 5:36pm
Hello everyone,
I'm doing marketing for a new line of handbags called Galaday! Please check out our website and give me any feedback on the handbags and any marketing ideas to promote this brand! I would really appreciate it!
Comment by June on April 14, 2008 at 11:28am
Plateau Magazine presents "Intermix": an event by the industry for the industries.
WHAT: Join us for a night to mingle with various industries' finest. Come meet and greet: up and coming artists, dj's, producers, record label executives, clothing designers, stylists, models, photographers, choreographers, socialites, marketers, dancers, make-up artists and more. Expand your network with a night of fun.

OPEN BAR FROM 8 - 9 pm // Drink Specials After 9 // Buffet // Gift Bags //

Special Performances by: MARC VILLA & G.i.C & FUNK FACE


WHERE: The Delancey-168 Delancey (btwn Clinton & Attorney) Three Floors -- Outdoor/Indoor Garden

WHEN: Wednesday, April 30, 2008 // 8:00 pm

SPONSORED BY: Boru Vodka, Buzz International Group, Wired Roots Media, Crunch Fitness, Luster Products, Take Over Theory, Function Drinks, Relax Tees, Dylated and Spirit of Africa Clothing.


Comment by Mel on April 14, 2008 at 10:05am
Right, so it's more a A&F thing? OK, that's good to know. However, I can bet you any money the beefcake in the window up in Atlanta will attract way more customers than the ones we have here in London. lol!
Comment by Rebecca Greenberg on April 4, 2008 at 11:55pm
Its not just London that gets the half naked men, club like setting and beautiful staff at A & F, we have that in Atlanta, Ga too. I kind of like the beefcake in the window :) Rebecca
Comment by Cindy on April 1, 2008 at 9:10pm
My name is Cindy. My website is still new and has been on the internet for about six months. I have a lot of questions about online business, inventory control etc... I would like to join your group so I can find some answers.
Comment by Mel on April 1, 2008 at 8:29am
I recently visited the Abercrombie and Fitch store in London and was awed by the extent they went to launch their brand here. If the museum like building with the double door entrance did not capture your interest, the topless man standing there with a polalorid definitely will entice you to walk through those doors. Once inside, the ambience is set like a night club. Dim lights, a couple of uncomfortable dancers on the balcony, and loud base funky house music definitely makes it feel like you are actually in a club. The staff are all beautiful people styling the A&F line and the set out is pretty impossible to navigate.

I see this as a marketing ploy to launch this brand in the UK and attract people to the store. This works particularly well seeing as the store was quite busy for a weekday. However, having thought about it, the layout, the folded up clothes and the limited lighting makes it particularly difficult to actually shop or have a clear view of the range of clothing they have on offer. The beautiful staff could also be a downside as my friend did comment that she did not feel comfortable and it made her feel that she did not belong to that store eventhough she herself is considered attractive.

Good marketing or bad marketing? still yet to be decided...

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