Fashion Industry Network

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Fashion is a big industry but at the end of the day it's all about marketing so this group is dedicated to this aspect of the industry. For example, we can all learn from sharing about the successes we may have had working online or with e-marketing.

Members: 1328
Latest Activity: Feb 3

If you have a fashion relevant press release, please e-mail it to We will review your news for possible publication in the fashion news article section on Apparel Search.

The discussion forum is for QUESTIONS and ANSWERS. Please do NOT use this section as a blog to promote your own business. Be careful to only post in the proper category.

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Comment by morocco on July 27, 2008 at 11:56pm
hello everyone I'm here to introduce you the number upcoming urban clothing company based out of the sunshine state
check out my new collection and let me know what u think for more info please contact me at or call 321 682 9381 thanks for your time
Comment by morocco on July 27, 2008 at 6:53pm
Comment by morocco on July 27, 2008 at 6:52pm
Comment by morocco on July 27, 2008 at 6:52pm
Comment by morocco on July 27, 2008 at 6:52pm
Comment by Anna at on June 30, 2008 at 1:17am
Hi everyone! I am new to FIN, and love it. Shoe Smitten is your one stop site for chic shoe accessories and gifts. I have a blog where I discuss everything about shoes. Stop by and let me know what you think! :)

Best Wishes,
Comment by Andrea on June 27, 2008 at 10:49pm
Hi Joanna! Congratulations on a beautiful web site. You definitely have an eye for elegance.

You have the question of the ages for fashion designers, I think. Unfortunately, the majority of the wholesale fashion public still rely on the traditional way of marketing your fashions to them. They still do the whole linesheet-showroom-Magic way of doing things.

I have a different marketing strategy. I honestly believe that if you can get your linesheet in front of a buyer, just one or two, but if you do that armed with a tremendous online presence and popularity, that could very well convince that wholesale buyer to take a chance on your designs. You would have already proven that your bags are sellers because you have the revenue and email marketing list to back it up. And best of all, you have an ace up your sleeve because they can take advantage of your underground buzz and look hip and cool doing so.

Now, there are those who say that a strong online presence is detrimental, that the buyer will see your online store as competition. This is true if you offer up big sellers from your site. Instead, why not give the buyer exclusive colors, styles, etc. that cannot be found on your site? I happen to place a lot of stock in the idea that online shoppers are really looking for the fringe...they shop online looking for something different. So maybe that's the place for your lime green crinkle patent, but the black pebble leather is for Nordstrom (just a hypothetical example). Also, look into the private label opportunities that exist with the major retailers.

But how do you develop a strong online presence? Aha! That's where email and internet marketing for your fashions comes into play.

I love to brainstorm, and folks here think I'm helpful, so please contact me if you want to pick my brain.


The Email Diva
Comment by Joanna Maxham on June 23, 2008 at 2:22am
Hello everyone,
I am lunching my own line of leather accessories I would welcome any creative and cost efficient ideas how to best market a brand-new line to the distributors, sales agents, and retailers. What works? What does not work?
Comment by dollydogbaby on June 19, 2008 at 3:15am
marketers hello,

you are too busy and no time for the flooded news in the fashion industry?!

there is a good blog for daily breaking news.

Comment by Tina on June 15, 2008 at 1:06pm

i stumbled upon this site while researching "how to price services for wardrobe styling." this is such a hard topic to find info on.

specifically, i'm trying to find out how to price my services for online magazines. i was recently offered work for 2 online magazines, and i thought i would have to choose one over the other, but i decided i could do both by being a freelance stylist. the problem that i am having is trying to figure out how or the best way to price my time and service.

what have you found to work best for you?

any suggestions, please . . .


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