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I am in the process of launching my own brand of wholesale line. Does anyone know what is the markup from wholesale price to retail price?

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wholesale price a volume based price while retailer have the higher margin
Sure...I am looking for the department stores/ retailers (approx) mark up.
Thanks
Sir, Usual markup for apparels varies from 35% to 50% lower mark ups for reputed brands and startups need to have more markups upto 50% some of the brands also have upto 60%. Since you are launching a new brand you need to attract retailers so you have to have more markup.

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