E-Marketing and Professional Web Presence Tips for New Lines and Boutiques

Having a professional web presence is crucial to the success of you clothing line or boutique. For start up lines and boutiques trying to rival the big shots, this could be very pricey. But if you do it the right way you can have what you need to compete in the industry at LOW COST!!!Below is a list of Important things your need to have an eye catching Web presence and a successful emarketing campaign on a Budget

1.Clear photos of your Item-No need for $10,000 photo shoots on location in Paris. Try one of these options:
a.Invest in a Digital SLR Camera and a white backdrop, take the photos yourself.(You will be surprised how fast you catch on to photography with a DSLR camera) -$500
b.Hire a local startup photographer- $150-$200
c. Use a digital camera and get some very bright lighting. It really works well - Less than $100
2.Get a website-Fashion websites have alot of people working on the back end to make thing work smoothly, high fashion lines have websites costing up to $80,000. Im sure if your reading this, $80,000 for a website is out of your budget so try one of these options:
a.Purchase a template and add your photos and info to it(Requires some knowlege of HTML)-$Less than $200 -
b. Hire a web designer to put together an ecommerce website for you. You should consider freelancers, or web design companies that have experience putting together sites for clothing and fashion. One very good one is FashionWebDesigns.com . They put together beautiful websites at a low cost, and their main focus is websites for fashion.
3. After you get your website up, you need to start a blog. Use your blog to talk about the latest projects you are working on. You can discuss your designs and give tips. You can link this to your facebook, twitter, or myspace account. People interested in your blog will come back to your site and recommend you to others. Traffic to your website = buzz and buzz = sales!
4. Encourage people to subscribe to your blog. This is important, because you will get user contact information. When you design something New and hot you can send out an email to your subscribers. A percentage of them will come back to your website to purchase.
5. Last but not least, Use social networks to get people interested. Posting Facebook, Myspace, Twitter, and Forums specific to your line or industry is a great way to get the message out. Be careful, dont be too overbearing you dont want to be labeled as a spammer!!!

Good Luck.