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Fashion Industry Network

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Marketing

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Marketing

Fashion is a big industry but at the end of the day it's all about marketing so this group is dedicated to this aspect of the industry. For example, we can all learn from sharing about the successes we may have had working online or with e-marketing.

Members: 128
Created By: Sally Green
Latest Activity: May 13

Discussion Forum

polinafashion.com
1 Reply

We provide marketing strategy consulting and public relations services for the fashion industry, our network consists of press, buyers and celebrities from all over the United States. Please check ... Continue

Started by Polina. Last reply by Prasanth.v.k. May 6.

WWW. TATATITTUTU. COM

Tatatititutu is a website dedicated to help fashion designers and labels to market their products on the WEB !

Tagged: the, fashion, for, marketing, industry

Started by EDITOR Apr 9

Trendsletter - fashion in japan - March 2008

Since the access to www.fashioninjapan.com is FREE, we have seen a sharp increase in our number of visitors (25,000 in February 2008) and page views (1.5 million in February). THANK YOU ! Early Sp... Continue

Tagged: :, japan, fashion, trends, early

Started by loic bizel Apr 8

Comment Wall (7 comments)

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7 Comments

June Comment by June on April 14, 2008 at 11:28am
Plateau Magazine presents "Intermix": an event by the industry for the industries.
WHAT: Join us for a night to mingle with various industries' finest. Come meet and greet: up and coming artists, dj's, producers, record label executives, clothing designers, stylists, models, photographers, choreographers, socialites, marketers, dancers, make-up artists and more. Expand your network with a night of fun.



OPEN BAR FROM 8 - 9 pm // Drink Specials After 9 // Buffet // Gift Bags //



Special Performances by: MARC VILLA & G.i.C & FUNK FACE



DJ SETS BY: DJ EMAGINE (DJEMAGINE.COM), THE DJ KL (THEDJKL.COM), REV MCFLY (NINJASONIK), SELECTOR SCIENCE (SAN FRANCISCO/EAST COAST UNDERGROUND)



WHERE: The Delancey-168 Delancey (btwn Clinton & Attorney) Three Floors -- Outdoor/Indoor Garden



WHEN: Wednesday, April 30, 2008 // 8:00 pm



SPONSORED BY: Boru Vodka, Buzz International Group, Wired Roots Media, Crunch Fitness, Luster Products, Take Over Theory, Function Drinks, Relax Tees, Dylated and Spirit of Africa Clothing.




RSVP A MUST: JUNE@PLATEAUMAG.COM

Mel Comment by Mel on April 14, 2008 at 10:05am
Rebecca
Right, so it's more a A&F thing? OK, that's good to know. However, I can bet you any money the beefcake in the window up in Atlanta will attract way more customers than the ones we have here in London. lol!
Rebecca Greenberg Comment by Rebecca Greenberg on April 4, 2008 at 11:55pm
Mel,
Its not just London that gets the half naked men, club like setting and beautiful staff at A & F, we have that in Atlanta, Ga too. I kind of like the beefcake in the window :) Rebecca
Cindy Wydan Comment by Cindy Wydan on April 1, 2008 at 9:10pm
My name is Cindy. My website is still new and has been on the internet for about six months. I have a lot of questions about online business, inventory control etc... I would like to join your group so I can find some answers.
Mel Comment by Mel on April 1, 2008 at 8:29am
I recently visited the Abercrombie and Fitch store in London and was awed by the extent they went to launch their brand here. If the museum like building with the double door entrance did not capture your interest, the topless man standing there with a polalorid definitely will entice you to walk through those doors. Once inside, the ambience is set like a night club. Dim lights, a couple of uncomfortable dancers on the balcony, and loud base funky house music definitely makes it feel like you are actually in a club. The staff are all beautiful people styling the A&F line and the set out is pretty impossible to navigate.

I see this as a marketing ploy to launch this brand in the UK and attract people to the store. This works particularly well seeing as the store was quite busy for a weekday. However, having thought about it, the layout, the folded up clothes and the limited lighting makes it particularly difficult to actually shop or have a clear view of the range of clothing they have on offer. The beautiful staff could also be a downside as my friend did comment that she did not feel comfortable and it made her feel that she did not belong to that store eventhough she herself is considered attractive.

Good marketing or bad marketing? still yet to be decided...
Abolaji Razaq Alausa Comment by Abolaji Razaq Alausa on March 31, 2008 at 11:21am
I am a pre start online boutique owner. Casual wear for young MEN and WOMEN. I am currently working on / writing my business plan. Now, I need to get my target customers. How do i find or know my targetted customers. Really need help.
Cliff Comment by Cliff on March 24, 2008 at 3:19pm
what have you done to market your clothing lines on the internet? Anything free or cheep you can suggest?
 
 

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