Fashion Eyewear - sunglasses etc.

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Comment by Apparel1 on September 28, 2011 at 7:58am

Livestrong Jawbone Sunglasses

Oakley’s legacy of sports performance innovation continues with the new Jawbone. The latest evolution of a coveted design, this frame is like nothing ever seen in the world of sports. Every aspect is engineered around the clarity and protection of High Definition Optics® (HDO®).

With Oakley’s new Switchlock™Technology, the lower part of the frame rim opens to allow easy access for quick lens changing, letting you optimize performance in any light condition. The revolutionary design holds the lenses with a suspension system so stresses on the frame won’t affect the optics. With ordinary frames, flexing can change the surface contours of the lenses, causing optical distortion. The new architecture ensures there’s nothing to diminish the unbeatable clarity of High Definition Optics® (HDO®), and you still get the optimized comfort and fit of a flexible frame design.

Pivot the nose piece to unlock the lower jaw and open it for easy lens changing. There’s minimal handling involved, so dirty fingers don’t get all over the lens. The quick-release system closes with a cam that locks each lens securely in place.

Oakley engineered the pivoting system with a release mechanism that lets you remove and replace the nose piece with a different size to customize the fit. A comfortably secure fit is essential for athletic competition, so Oakley started this new design with the company’s legendary Three-Point Fit. Instead of hooking the ears like conventional frames, a Three-Point Fit ensures the frame touches the wearer only at the bridge of the nose and the sides of the head. Oakley combined the proprietary fit with specialized bridge geometry and strategically placed flex zones to give the frame a broad range of flexibility while directing stresses away from the lenses. That way, the optics can do their job without the distortion of subtle bending and bowing.

Oakley is proud to partner with the Lance Armstrong Foundation in support of its ongoing mission to inspire and empower people affected by cancer. When you purchase the Llivestrong® edition of Oakley eyewear, the company will provide $20 to the foundation.

Learn more at the Oakley website at http://www.oakley.com

Comment by Apparel1 on August 5, 2011 at 10:19am

Luxottica Group S.p.A. a global leader in the design, manufacturing, distribution and sale of fashion, luxury and sports eyewear, today announced that it has entered into an agreement pursuant to which it will acquire Erroca, the most important sunglass specialty retail chain in Israel, totaling more than 60 stores.

Over time, the stores will be rebranded under the Sunglass Hut brand, the largest sunglass specialty retailer in the world.

The entry in the Israeli market is part of Sunglass Hut global strategy of expanding in the so-called "sun belt", which includes regions with high growth potential and a relevant number of sunny days per year. In 2011, in fact, Sunglass Hut already entered the Mexican, Brazilian and Chinese retail markets.

Erroca retail chain operates more than 60 sunglass retail locations in select shopping malls in most key Israeli cities, including Jerusalem, Tel Aviv and Eilat. It is expected that net sales of the chain for 2011 could reach euro 25 million.

If you have not already done so, you may want to check out the sunglass store section on Apparel Search.  It contains sunglasses from numerous stores and has several eyewear brands to select from.

Comment by Apparel1 on June 28, 2011 at 9:59am

CARRERA, one of the most recognized sunglass and sport eyewear brands in the world produced by Safilo Group, has announced the inclusion of its "Champion" sunglass model in the Italian version of Michael Franti's newest music video for the single "Sound of Sunshine," featuring the famous Italian singer Lorenzo "Jovanotti" Cherubini.

The CARRERA Champion sunglasses – in a dark havana Optyl frame with a new blue mirrored lens – is worn by Michael in some scenes in the video, where he is enjoying sun and music together with his friend Lorenzo.

If you are interested in reading the full news you can find the article in the eyewear news section on the Fashion Newspaper.

If you are not already familiar with Carrera, here is a brief summary.  CARRERA's trademark history in the sector of sports eyewear began in 1956. The sunglass brand reached new heights in popularity in the 1980s, becoming one of the most iconic fashion sunglass collections of the decade. In 1996, Safilo Group acquired CARRERA, a market leader in sunglasses and prescription eyewear. Today, CARRERA remains an iconic and successful international eyewear brand synonymous with design, innovation and quality.

Comment by Apparel1 on June 9, 2011 at 9:19pm

Polaroid eyewear is having an eyewear design contest.  If you are an eyewear designer, you may want to participate.  You can learn more about the contest on the Fashion Newspaper.  Read the Polaroid Eyewear Designe Contest article.

Comment by Apparel1 on May 17, 2011 at 3:13pm

Marrying a bit of pop culture into re-imagined cult classics, ClearVision Optical, a leader in the eyewear industry, together with Marc Ecko, artist, craftsman and perennial leader in style, bring forth a never-before-seen experience in men's eyewear.

Mark Ecko Cut & Sew Eyewear Collection brings a whole new dimension to the men's eyewear marketplace.  Modern, contemporary looks with subtle surprises and hidden details are key elements to the collection.   The relevance and unique style of the brand is emphasized by these unique product aspects. With extraordinary and inimitable hardware, components were drawn from inspiration of turn of the century industrial and utilitarian tools, including: knurling metal seen on machinist tools, microphones, military components and record turntables as well as textures from vintage foot lockers, driving gloves and car vents. The collection's sexy and stealth color palette of blacks, blue/blacks, olive drabs and green khakis are suggestions of "covert operations" and give the entire collection an authentic feel.

Read more about the Mark Ecko Cut & Sew Eywear Collection on the Fashion Newspaper.

Comment by Apparel1 on February 20, 2011 at 9:13am

Have you seen the eyewear blog post from Daniel.  Vintage Eyewear Topshop Gunmetal Sunglasses

Comment by Jomie on December 11, 2010 at 7:36am

Comment by Apparel1 on September 15, 2010 at 2:58pm

Oakley Innovation 3D Eyewear

Oakley, Inc. today announced that it has engineered innovative new 3D eyewear that both complements and optimizes the technology used in the majority of 3D movie theaters around the world. The company's proprietary frame innovations have been combined with lens technologies that will maximize the 3D experience with an unrivaled level of performance. Taking advantage of Oakley's new HDO-3D™ technology, premium editions in the new line will be the first 3D eyewear on Earth with optically correct lenses. Learn more about optical innovations from Oakley.

Comment by LISA MAFFIA on August 25, 2010 at 9:33am

Hello,
We are a new fashion house called House Of Maffia (H.O.M)
We are searching for new a/w10 designers to join our collection of fresh new talented creative designers.. If this post interest's you, please e-mail us at:
info@houseofmaffia.com

Many Thanks,
H.O.M Team

Comment by Apparel1 on July 1, 2010 at 2:11pm

You may have interest in reading about Oakley Custom Eyewear in Tour de France.

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