adidas eyewear are inviting artists, designers and creators around the world to customise a pair of 'Original's' sunglasses. Three winning iconic designs, as judged by the adidas Original's design team, will be considered for global production in 2013 & $3,000! For more details click here!
The video below goes behind the scenes at the showroom of adidas original's couture line, which ranges from the trendy to the downright wacky with fashion designer Jeremy Scott. In a separate interview, Scott cited his love of fashion as a love of “creating persona,” which is the backbone of adidas originals. http://www.youtube.com/watch?v=RfTI0OxpY8M&feature=player_embedded.