Did Stride Rite make a good decision with launching a Star Wars by stride rite collection?

Stride Rite Children’s Group, a leading provider of premium children’s footwear, launched the Star Wars by stride rite® collection today in all stride rite retail stores and with leading wholesale partners. The collection, part of a multi-year license with Lucasfilm Ltd., includes lighted character-inspired shoes that are sure to thrill young fans of the Star Wars films and the animated television series Star Wars: The Clone Wars. The innovative, fun, lighted technology featuring Captain Rex and General Grievous - to name a few – builds upon the Star Wars brand’s rich heritage and the excitement it generates from kids and parents alike. The collection will also provide stride rite quality, fit and comfort for action-packed kids…perfect for any Jedi in training!
The Star Wars by stride rite collection is available in customized boxes to capture the spirit of the movies and television series. Suggested retail is $35-$54 and styles are currently available exclusively in stride rite retail stores, online at www.striderite.com, as well as through stride rite wholesale partners.
Lucasfilm, STAR WARS™ and related properties are trademarks and/or copyrights, in the United States and other countries, of Lucasfilm Ltd. and/or its affiliates. TM & © Lucasfilm Ltd. All rights reserved. All other trademarks and trade names are properties of their respective owners.
Regarding the picture above: Clockwise from left: Captain Rex, General Grievous, Clone Wars Jedi featuring fun, lighted technology, part of the Star Wars by stride rite(R) collection.
Do you think that these shoes will do well at retail? My thought is yes. What do you think?
My nine year old son very much enjoys The Clone Wars. I will ask him if he wants a pair...