Fashion Celebrity Wedgies

From doing the shimmy shuffle to picking it in public, we are all guilty of caving into fashion's greatest nightmare... the wedgie!

Hanes has teamed up with Scrubs actress, Sarah Chalke in the brand's latest "Look Who" campaign aimed to connect with women in a humorous way and teach them how they can be wedgie-free thanks to the brand's new No Ride Up Panty.

Beginning March 11 with a commercial during American Idol, the interactive campaign will include tv spots directed by Sarah’s Scrubs co-star Zach Braff, a print ad inspired by Sarah’s personal wedgie mishap on the red carpet at The Emmy’s and online advertising, all designed to engage women in a wedgie-free discussion.


To start the video, press that little arrow toward the bottom center...

Do you like this marketing campaign? I think anything that combines fashion and funny, is a good idea...

Do you like or dislike this commercial? Is Sarah Chalke a good choice for Hanes?