Balmain

Pierre Alexandre Claudius Balmain was a French fashion designer. Known for sophistication and elegance, he once said that "dressmaking is the architecture of movement." Balmain opened his own fashion house in 1945. The house showcased long bell-shaped skirts with small waists - a line which later became popular as Dior's New Look. In 1951 he opened branches in the United States selling ready-to-wear clothes. During the 1950s, Balmain popularized the stole for day as well as evening wear and created a vogue for sheath dresses beneath jackets. His talent as a designer lay in his ability to make simple, tailored suits as well as grand evening gowns, all with the same aesthetic of slender and elegant lines. Balmain also created perfumes, including Vent Vert (1947), his first successful scent and one of the best-selling perfumes of the late 1940s and early 1950s, Jolie Madame (1953), Ivoire (1979), and Eau d'Amazonie (2006). His first perfume, launched in 1947, bore his company's address, Elysées 64-83.

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Learn more from the official Balmain website.