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SELLING TO DEPARTMENT STORE SUCH AS JC PENNEY'S

Im hoping to have the discussion about how a designer gets to see the buyers for JC Penney, Macy's and other department stores . It has been a goal of mine to sell a product to all of the above or one. Im not sure how to get to the right person to make the dream a reality. If that is a goal of yours or you have achieved that goal...please lets have the discussion. I believe there are alot of designers very interested in this subject. Thank You...

Tags: boutiques, buyers, department, fashion, merchandising....clothing, selling, stores, wholesale

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Permalink Reply by Xe on January 4, 2010 at 10:01pm

with the companies that I have worked for, we either had a rep that showed the line to major department stores or there was a personal connection between the owner and the buyers. If you don't mind paying the rep fee, then I would say that is the easiest way to get your line introduced to the major retailers.

:)

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Permalink Reply by Anisha Madanhi on April 6, 2010 at 8:06am

Hie, Hope i find you well, i am interested as well, approximatly how much would this rep fee be? and how long is the process?

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Permalink Reply by Xe on April 6, 2010 at 10:27am

Hi guys,

the rep fees vary depending on the person and the specifics of your line. I have seen anywhere from 6-15 percent. and the time it takes also depends on whether or not you get lucky with a good rep AND if the contacts they have will love your line and decide to buy.

Best of Luck,

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Permalink Reply by Angel Star on April 10, 2010 at 12:32am

Interesting. We are conducting the 2010 Photo Model of the Year (Contest) in Ohio, USA this year and I would be interested in connecting with you pertaining to the having of someone from your company come a help with the Judging this November and also helping us find good buyer connections so as to help our girls find work in the Print/Photo Model industry by possibly representing your clothing as well. Angel

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Permalink Reply by Boaz on February 1, 2012 at 1:24pm

Hi,

My business partner Jane Hamill in Indie Design Association runs a bootcamp on how to sell your line and how to get to buyers and so on. Check her out.

As far as sales rep, they can help but its not a sure thing, as Xe said it really depends on few things, your product, story, price point and the right sales rep with the right connection who believes in your line. how long you have been in business? btw these big department stores are not necessarily the right solution for your line, if you are not ready either financially or from a business and production structure point than it could be deadly, so you want to make sure you can handle that.

Good luck