Congrats for having the interest to start an exciting yet challenging fashion project!
I don't know the event details so here are some general ideas.
Since you are starting and you don't have experience careful planning should be taken. You also need to be very creative, and have great organisational and management skills to solve the little problem of funding a fashion event from zero, nothing, nada! :) It is very important also that your fashion event is focused from the start to the end, from its left to its right...Perhaps focused on promoting the launching of collection of emerging designers, on a particular segment (womenswear), or even an specific subsector (ethical clothing), or may be based on a theme (cinema, music, summer, flowers, plus-sized models, etc.)! So having a pretty good understanding from the beginning about what (vision) and where do you want to go with your fashion event (your goals) should help you define a good event plan (the how's). And having this knowledge can give you more choices for thinking new ideas of differentiating your event from others and stand out from the crowd! :D
So if you haven't done it breakdown your fashion event plan to prepare yourself a budget because potential sponsors would like to check the profile and some details of the fashion event like its media impact, number of expected attendees, fashion journalists involved, location proposed, designers involved, know how much and where their money/support is going to be spent, etc.
To be successful your fashion event project should be planned with your sponsors in mind. That is it should be aligned with and support sponsorships goals (perhaps they are looking to create brand awareness for the relaunch of a product, or the brand may be looking for a public event where they can deliver samples of a new product to the folks attending the event). If you were applying the same logic to the other participants of the event, then you could be creating loads of synergies of all sorts for the overall benefit of everybody involved in the event (a quality and nice fashion event + the time/effort/money of each participant to be there = a fashion event that is greater than sum of its individual parts!).
So that said...consider every participant a sponsor!
For instance, there are well-known beauty brands (i.e. L'Oreal) that may be interested in using an attractive catwalk show to launch or promote a new make-up product (same goes for accessories or jewellery designers/brands). Talented stylists could also be interested in participate for free if they were invited to work with emerging designers they love. Professional local models could donate their time to participate if the event raises their profiles (i.e. like having well-known media involved to broadcast or cover the event). Press or fashion bloggers could be interested if there was a launch of a new collection from an exciting new designer they like. Etc.
If you were putting money into the fashion event (perhaps 25% or more) sponsors could feel more secure putting money in because you'll give them an impression that you, the organiser, is really committed to produce the show. Your commitment is another critical factor for success.
I'd also recommend you to ask directly to fashion event producers that hang out here in the FIN that had produced a similar fashion events to the one you are planning to do. And feel free to ask me if there was anything I didn't explain myself clear.
Best of luck! :)
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Well impressive & informative information to brush up my plans to float same under TheFashionTimes.com, as the site is being under renovation process...
This is a great piece of advice! Thanks for sharing your thoughts.
Wish you a great success Kimberly!
a really nice explanation.....impressive...hi Kimberly, hope your brand is doing well and the show is happening.....
As rightly said by Kimberly, you should decide the sponsors for the vent and then design it in a way that they get some highlight moments. Before approaching them, you should be pretty sure about "why you want them to sponsor your event" and "what will be their benefits of giving sponsorship".
Mloyal is into Mobile loyalty business in retail industry and deal with various fashion brands. With experience, we can say that people in fashion industry are intrested in sponshoring events if they find it beneficial for their business. Due to tough competition they always want to stand out in crowd by becoming the part of some event.
From Nigeria, huh? Guess there's some good news, and bad news to that question:
Bad news first: Sadly, your location is kind of inhibiting in your venture. Your list of contacts and people who can donate to your cause might seem qutie challengingespecially with world media everywhere. But,
Some Good news: Africa is quickly becoming a mecca for fashion (check out an "Africa Arise" fashion show). Lots of people to bounce ideas with.
I would expect to make no money in this beginning venture. The easy way would be to go to night clubs. Many will surprisingly, be glad to help you. Free publicity for them (along with all alcohol revenue). This is where you could make some pofit-I would say start low, but others will contradict this. Give yourself about four months of advertising & promotions-inlcluding a month of rehersals, and about two months to get your models. Get confirmations from your designers & models. This the way I usually get mine going. I try to ask for direct sponsorship, but nobody has time for smaller shows (do you have Coke or Papi companies there? Don't you have an "African Top Model" of sorts? They are linked to Africa Arise). Usually a few models will flake out. Some designers will try to tell you what to do. Best bet is to get someone to direct traffic behind the curtains. You stay out front!
Build up how much subsidizing is expected to back the form appear. Diagram a strong occasion advertising design. Make a rundown of potential supporters and decide a sensible evaluating plan. Make a reality sheet and letter of proposition. Approach organizations with related interests for sponsorship. Seek after non-financial sponsorship.