The Pocket Guide To Fashion PR has arrived. You can purchase your copy from Amazon.co.uk.
The only book of its kind, The Pocket Guide To Fashion PR cuts through years of training and takes you to the heart of this exciting and fast paced industry. Written by the founder of an established fashion PR firm, it is an anecdotal companion that no designer should be without.
The guide is an introduction to the skills and dedication needed by any individual wanting to raise awareness, gain recognition and ultimately increase the sales of their product.
From press releases to general emails, meetings to industry jargon, The Pocket Guide To Fashion PR concentrates on establishing and maintaining a PR plan that works for you.