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Fashion is driven by trends...for example -- "When celebrities like James Brown, Elvis Presley, and Cher were seen wearing bell-bottom pants, it soon became a trend in the early 1960s. The trend waned in 70's, but came back in the late 1990's following media coverage of celebrities wearing mondern-day bell bottoms. In early 2007, Jennifer Lopez was seen wearing a pair of second-skin bell bottoms, and Linsay Lohan, Jessic Simpson and Geri Haliwell were all reported by a number of fashion magazines to be seen wearing bell-bottom jeans."(Excerpts from: Fashion Public Relations, Gerald J. Sherman & Sar S. Perlman, Fairchild Books, Division of Conde Nast Publications, (2010) So by adding another dimension to the topic,, can we say that, 'trends' are the driving force of fashion? gjs

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I just graduated with a fashion design degree from the Art Institute of New York City and we as fashion students try to begin trends all the day long. I learned that if it looks weird or ugly, it means that its a trend waiting to be exposed to the fashion industry. Fashion is trend.
Hi Marcelle…Congratulation on your graduation from the Art Institute:I taught at the Art Institute in Miami several years ago...Your comments are right on target... Thought you might be interested in the folllowing:
Successful, designers and those in the fashion business or seeking a career in fashion must know how to market themselves as well as their collections/services… Check out our two most recent Fashion books; Fashion Public Relations,(2010) and The Real World Guide to Fashion Selling & Management, Gerald J. Sherman & Sar S. Perlman, Fairchild Books, Division of Conde Nast Publications, NY…Available for purchase directly from the publisher: Call Fairchild Books, call Customer Service – 1.800.932.4724 or
They say that,"fashion is change"but, just to change is not fashion...Your thoughts!
Best wishes, gjs
Thanks! I will look into the books you suggested.
Mr. Sherman,

Short but sweet. my 2 cents

Fashion is driven by perceived trends that various media outlets put forth. If, instead, a different trend is picked up on... such as embroidered sequined t-shirts or denim, with photos of glitterati wearing such...a different direction could be taken.

I think it is also a function of how close you are to the source of the fashion centers and how removed the retailer is from that product life curve. Obviously Bendel is much more relevant fashions wise, than JC Penney.
Hi Charles -- Thanks for your comments...Regarding your example of Bendel and JCP...You make a good point but I would like to indicate that fashion and trends are delivered to the different levels of consumer acceptance, i.e., Fashion and trends are in the eyes of the beholder...What may be considered a "revelant" fashion and a trend to the Bendel consumer may not resonate with the the JCP consumer due to their economic and social situation...Best, gjs
In response to Charles and your reply to Charles message, I learned while in fashion school, that fashion was not only made to be amongst the great deisgners or the most expensive garments that some people would automatically consider to be of superior style or quality. I found my passion for fashion in the choices that I was making while shopping. What I was looking for wasn't the most expensive or the known brand names. It was in style, quality, and color of choices. Fashion that anyone would adore or be inspired by can be found at Kmart or Saks Fifth Avenue. I shop everywhere only to find myslef and my love for fashion. Good quality can be found at Target or Easy pickins. I have mastered or is mastering that sense of style. Also, I have observed fashion from a person(s) that shop at stores that brand names are not considered in the fashion industry to be of acknowledgmnet as Armani, or Karl Lagerfeld. I've just begun my journey as a fashion designer/wardrobe stylist, but I can say to be able to satisfy your target, listening and observing people will help deliver what they want and the best of you in whatever you do. Thanks!
Well said...Best, gjs
Trends emerge from many different levels ranging from couture to street fashion.

Trends will always drive fashion to a certain extent, because trend is what keeps the merchandise moving and people buying.
Let's face it, as wonderful as fashion is, the bottom line is , it's a business, and moving the merchandise is paramount.
So the industry plays the little game of what's in.. what's out.

When an individual is photographed wearing a certain look well, others copy it. Perhaps hoping to look as good in the garment as the 'trendsetter'.
What made that person ( trendsetter) wear that look to begin with?
What was their inspiration? Was it the fact that the look worked for them? Or was it a suggestion by their stylist?
I think that celebrity trend driven fashion has been saturated at the moment.
It was a phenomenon which has been done so many times, by so many celebrities that it went into the territory of overkill, in terms of PR.
The general public can't be bombarded with too much from any given celebrity.
Movies,records, clothing, fragrance, cosmetics, skincare.
Add into that the internet and 24/7 exposure.
No wonder the celebrities today are cycled through so fast.
It's called "over exposure".

The rise of the internet has also had a tremendous impact on trends.
Because fashion is cycling at a much faster rate, trends are getting 'old' faster.
What had been happening, before the recession and its global impact, was that fashion was geared toward a 'throw away chic'
Wear something once or one season, it's out of trend by the next, throw it away.
When the global recession hit, like a tidal wave, the idea of merchandising at that prior intense rate was out of sync.
And fashion literally came to a crashing halt at the retail level in 2008 and 2009.

Fashion is in the midst of a change, namely brought on by the global rcession and the devastating effect it has had on the industry.
Fall 2010 is shaping up to be about a timelessness and not the throw away chic which was prevalent for too long.
It solves a problem two fold: the entire silhouette has changed, so people might be more encouraged to buy.
In addition, since it is about timelessness, people will be encouraged to buy and keep.
Which means that the throw away looks are done, and old looking already.

So fashion adjusted itself to stay afloat during the recession.
1. a return to a more classic way of dressing.
2. investment pieces. ( it's the only way to justify stratospheric price point on many labels)

Yes, trends are the driving force of fashion.
But as merchandising approaches change, trends will start to cycle at a slower pace, until the market picks up and readjusts itself.
Hi Maryanne -- Many thanks for your astute comments...Your point about fashion and trends in relation to the economy is very apparent in today's marketplace...For example -- the 'Midi' look' made it's appearance during our poor economy with the beginning of the Depression in the 1920's and continued in the 30'ss and then again in the 60's-70's. It seems that in the past, skirt lenghts relected our economic conditions...Your thoughts?
Best, gjs
Hello Gerald:
Thank you for your kind words.
my thought is that fashion has got to rein itself in.
not loose the creativity, but take a turn toward more classic pieces.
manufacturers and designers can no longer justify outrageous price points for an item made shabbily.
the days of outrageously expensive ripped t-shirts ( as Balmain did for spring) are over.
so with the is new 'sobriety' the designers will 'smartly' usher in ' the classics', and along with that look ~ much needed 'good taste' ( which has been absent from fashion for awhile).
Skirt lengths have always reflected economy.
And this Autumn 2010 will see a definite drop in hemlines.
Our world has some very serious issues at hand, and fashion will tone down and become a bit more somber in response.
Witness the roaring 20's, and what the 30's ushered in once the depression hit.
also the austerity during WWII and what Dior did in 1947 when rationing and a war ended.
so fashion will always act as a barometer to what is happening in the world, and the state of affairs.
i will say that the 'giddyness' that has long been evident in fashion is over, for now.
of course until the pendulum swings back and fashion with more frivolity is once again in style.
but for now, it will be more sober and more grounded .
speaking of grounded, heel heights have fallen.
the cartoonish platforms also dominanting fashion for quite some time, have 'fallen' out of favour as lower heels begin to predominate once more.
handbags have already changed.
women's hair will be next.
Hi Maryanne -- You hit another 'home run.' Could you mention today's designers or fashion companies that are reflecting our current times in their fashions? I believe our network friends would be most interested... Regarding women's hair as the next look in sync with our economic times -- I noticed the straight hair look seems to be more popular these days...Best, gjs
Louios Vuitton/Marc Jacobs .
Michael Kors
Celine/Phoebe Philo
Stella McCartney
Chloe/Hannah MacGibbon

The days of 'show-off' fashion are over.
No one will be spending large sums of money on clothing that is 'very trendy'.
Fashion has become intelligent again and with that, chic, refined, elegant and simple.
The pendulum has swung, and these designers have started that.


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