I am in the process of compiling a business plan for a shoe company I am looking to launch this spring. The portion of the business plan that I am struggling with is the market research - I am having a hard time finding viable data on the internet. I want to site credible sources in my business plan.. but who are they? I need women's fashion footwear industry research: market growth, financial data, projections for the next five years, etc.
Does anybody know some credible sources I can use in my plan? Where I can say "The market has been doing this, and is expected to do this, according to this credible source.."
It is so hard to find accurate info! I would love to hear from anyone who is writing, or has written a business plan for the fashion industry and which sources where most useful and accurate... I just don't think google is going to cut it!
Thank you and please don't hesitate to send along any info!!