Atlanta International Fashion Week: 6 Days of Fashion 7.13.10-7.18.10

******AIFW 2010 SCHEDULE OF EVENTS******

Each night of AIFW we will provide participants with the opportunity to make key industry contacts and
linkages at one of our lavish dinners and networking events. Some events
include PRIVE, FashionRocks Atlanta, LUXE, AIFW Fashion Soiree, POSH,
Mode a Atlanta and countless elaborate events. These networking
opportunities simply cannot be missed.

Two gala events will also set AIFW apart as a truly exceptional experience. First, an AIFW Opening
ceremony will feature a keynote address from a major innovator within
the fashion industry and culminating with a ceremony honoring fashion
icons and moguls as part of the Fashion ICON Awards and Gala.

TUESDAY | 7.13.2010

Event: PRIVE Fashion Soiree (AIFW VIP Welcome Reception-black tie affair) with Honorary Chairs & City Council,
Atlanta Mayor to feature Art of Fashion showcase

AIFW will be hosting a Welcome Reception at in downtown Atlanta. This exclusive and
invitation only reception will be for AIFW VIPs, Celebrities, Sponsors,
Media and delegates.

Venue: Loews Hotel, 1065 Peachtree St., Atlanta, GA 30309

Time: 6:00pm – 10:00 pm

Event: FashionROCKs to benefit the Nicholas House foundation

For the glamorous and culminating the ever evolving music style and featuring
the elaborate art designs. This artistic affair will bring together the
best fashion and art brands, tastemakers and a-list celebrities from the
entertainment and fashion industry.

Venue: 595 North, 595 North Ave NW, Atlanta, GA 30313

Time: 11:00 – 2:00 am

***

WEDNESDAY | 7.14.2010

Event: Sole-tic featuring Shoe-cases by Roberto Cavalli

A special and exclusive trunk show to highlight the very best of what the Jedal Fashion store has to offer including a
shoe-focused fashion show. Sole-tice will feature the Summer/Fall
collections of favorite designers such as Jedal, Roberto Cavalli and
many others

Venue: Jedal Italian Fashion at Phipps Plaza, 393 Peachtree Rd. NE, Atlanta, GA 30326

Time: 2:00 pm – 4:00 pm

Event: Fashion FWD (Couture & Cocktails)

Infused with chic style themes and designed for the fashionista and trendsetters alike, Fashion
FWD will be a special fashion event held during the Atlanta
International Fashion Week 2010 to cater to attendees and the Atlanta
fashion & music community.

Venue: TBA

Time: 9:00 pm – 2:00 am

***

THURSDAY | 7.15.2010

Event: “Fashion Store” – Fashion Expo & Trunk Show

An innovative and concept-based Trunk Show, consisting of Designer suites, samples sales,
pampering lounge, and product giveaways to provide the very best in your
shopping experience.

Time: 10 am – 3pm

Event: Runway Shows (Fashionably Green, The Fashion Fairway, Fantasy Island)

Time: 4 pm – 7 pm

Venue: Loews Hotel – Mercer Ballroom

Event: LUXE | Style Noir

LUXE is a networking mixer designed for trendsetters and tastemakers by creating a classy atmosphere and
celebrating various personal fashion themes in a more intimate
restaurant setting. Being able to eat, relax, network, converse and
enjoy being surrounded by style.

Venue: TBA

Time: 9:00 pm – 2:00 am

***

FRIDAY | 7.16.2010

Event: SHOP Atlanta | Tour de Atlanta

Venue: Atlanta Boutiques, Art Scenes, Tour Attractions

Time: 10:00 am – 1:00 pm

Event: Runway Shows (Men of Style, ATLANTA by Design, Student designers, Urbanstyle, Curvy
Couture, Kids Kouture, Independent designers, Vintage, Cultural
Style-World Fashions)

Venue: Loews Hotel – Mercer Ballroom

Time: 2:00 pm – 8:00 pm

Event: POSH

POSH is a chic fashion event designed for trendsetters and tastemakers by creating a classy
atmosphere and celebrating various personal fashion themes.

Venue: LIFE Nightclub, 1789 Cheshire Bridge Rd, Atlanta, GA 30324

Time: 9:00 pm – 2:00 am

***

SATURDAY | 7.17.2010

Event: Pretty Academy School of Fashion – Workshop & Seminars

Pretty Academy School of Fashion is a series workshops with a fashion and
beauty based curricula. Classes will be instructed by industry experts
including Anthony L. Williams from Project Runway. Some courses include
‘Art of Cosmetics & Skincare’, ‘Fashion 101′, ‘Model Therapy‘,
‘Tutoring Clinic’ and others. Pretty Academy will also include fashion
workshops, model boot camp, extreme style makeover and the Beauty Shop.

Venue: Loews Hotel

Time: 9:00 am – 1:00pm

Event: PRIVE Runway Shows (Pret a Porter, Couture, Celebrity Walk for Charity “In the Pink”
Fashion Show for Susan G. Komen Foundation)

Venue: Loews Hotel – Mercer Ballroom

Time: 2:00 pm – 5:00 pm

Event: Mode a Atlanta All White Affair

An intimate, chic social affair for the fashion elite.

Venue: Ten Pen Alley at Atlantic Station, 261 19th St NW, Atlanta, GA 30363

Time: 9:00 – 2:00 am

***

SUNDAY | 7.18.2010

Event: Fashion Awards Pre-Party

Venue: Loews Hotel at the Terrace

Time: 2:00 – 5:00 pm

Event: Fashion ICON Awards Gala “Fashion & Style Honors” featuring fashion showcase
by Alexander McQueen for Susan G. Komen Breast Cancer Foundation

“Honoring Today’s Fashion Icons and Supporting Tomorrow’s Trendsetters.”

The ‘Fashion ICON Awards Gala’ is a white-tie dinner and awards
presentation that will be held to honor outstanding innovators in
fashion, business and entertainment. Our inaugural honoree list includes
Iman, Tyra Banks, Sean P.Diddy” Combs, the Bronner Brothers, Usher,
Anthony L. Williams, Ivanka Trump, Laura Turner Seydel, , among others
with a special tribute to Alexander McQueen and Lisa “Left Eye” Lopes.
The event will take place on Sunday, July 18, 2010. We will bring
together hundreds of the brightest stars in fashion and entertainment
for a one of a kind fashion event designed to both raise funds for and
heighten awareness of issues facing today’s multicultural communities.
Partial proceeds will be donated to the Susan G. Komen Breast Cancer
Foundation and other local charities and foundations.

Venue: Loews Hotel – Mercer Ballroom

Time: 6:00 – 9:00 pm

Event: Fashion Awards After Party

Venue: Loews Hotel – The Terrace

Time: 10:00 – 2:00 am

****TICKETS ON SALE NOW AT WWW.ATLANTAINTLFASHIONWEEK.COM****